The British & Irish Lions and Standard Life Investments today announced that the global asset manager will become a Principal Partner for the 2017 tour to New Zealand.

Standard Life Investments will sponsor the world famous jersey in a deal that replaces the association with HSBC.

British & Irish Lions CEO John Feehan said: "Standard Life Investments is a perfect fit for the British & Irish Lions, who represent the best of the best in the Home Nations.

"We wanted a partner who shared the same values of respect, integrity, discipline and friendship, we have found that partner in Standard Life Investments.

"We are looking forward to working with Standard Life Investments, a brand that is synonymous with excellence as we head into the ultimate challenge against the double World Champions."

Standard Life Investments is also the first and only Worldwide Partner of the Ryder Cup. Keith Skeoch, Chief Executive Officer, said: "I believe that teams which work together succeed together. For me, the Lions personify this.

"Being part of their tour to New Zealand in 2017, the first in 12 years, presents us with an opportunity to raise awareness of our business globally and to inspire both our people and our clients.

"At Standard Life Investments we believe our commitment to excellence, our depth of expertise and our team of talented people gives our clients confidence for the long term.

"Associating our brand with partners who share our values and ambition will help us to strengthen our business and build our brand around the world".

Published in Sponsorship