The Rugby Union of Russia (RUR), hosts of this year’s Sevens World Cup, have announced three new sponsors in the form of Bank Zenit, Mobile TeleSystems (MTS) and Canterbury of New Zealand.

 “"We are hugely excited to have these three major brands on board," RUR President Vyacheslav Kopiev said.

“Not only are they going to be a part of something truly special in Moscow, but their involvement reaffirms Russia's ambition to become a major player in global rugby both as a host country and on the field of play.”

With sevens rugby gaining immense popularity of late as well as earning a place on the Olympic Games programme for 2016 and 2020, top brands are clamouring to be involved, with the RUR suggesting further commercial announcements are to follow.

“These key partnerships with top brands deliver high visibility to a mass global audience and are tailored to suit each brand's unique key marketing and business objectives, both in stadia, where more than 115,000 fans are anticipated to attend across the tournament, and through a global television audience reach of close to one billion.,” added Kopiev.

“We are currently engaged in discussions with other potential sponsors who are also interested in becoming involved in this tournament.”

The Sevens Rugby World Cup will be held on June 28-30 at Russia’s biggest sports arena, the Luzhniki Stadium in Moscow. The 78,360 stadium will see 24 men’s teams and 16 women’s teams in action and will be one of the biggest events for sevens rugby before the sport makes its Olympic debut at Rio 2016.

 

By Emily Shotton

Published in Commercial