Aviva Premiership side Leicester Tigers have announced that they have agreed an extension to their agreement with the clubs main sponsor Caterpillar for an additional three years.

Caterpillar, the world leading manufacturer of mining and construction equipment, will continue to have their logo appear across the front of the Tigers playing shirts, as the new strip for the 2013/14 season was unveiled.

Caterpillar Ltd's managing director, Robert Droogleever, said: "The close relationship between Caterpillar and Leicester Tigers has enabled us to positively engage with our customers, dealers and employees from around the globe in a fantastic sporting environment."

"As proud sponsors of Leicester Tigers, we are excited to continue our relationship with the club for a further three-year period."

Meanwhile – ahead of this weekend's match - Canterbury unveiled the new Leicester Tigers home shirt for the 2013/14 season, working together to develop the 'We are Tigers' campaign for the upcoming 2013/14 season.

Following an online competition, eight lucky fans were chosen to feature within the campaign and stand alongside the elite players wearing the new home shirt and training garments.

The new Tigers shirt is engineered using Canterbury's newest high performance fabric. A high performance 100% polyester elastane, the fabric delivers optimum strength and effective moisture management, making the shirt lightweight and comfortable. The elastane also delivers stretch, allowing a tight fit which doesn't restrict movement whilst allowing players to avoid tackles.

Geoff Parling, Canterbury ambassador and Leicester Tigers lock, added:
"Both the Tigers and Canterbury brands are steeped in rugby heritage and the traditional striped shirt is synonymous with the club's long history as one of the most successful and well-known rugby clubs in the world. The team are delighted with this smart, modern twist that Canterbury has applied to the classic Tigers shirt."


Published in Sponsorship