Doncaster Knights have signed an agreement with Carlsberg, one of the worlds leading beer brands, to become the clubs main shirt sponsor for the 2013/2014 season.

The exciting deal will see the Tetley's brand be emblazoned on the front of the Knights home and away shirts. Existing sponsors Esquires Coffee, IFI, JP Foot Surgery, Northern Straw, Nuffield Health, Polypipe, Rapidrop and league sponsor SSE will continue their relationships with the club on the kit.

Gary Puckering, from Carlsberg UK said "Carlsberg UK is delighted to be the official main shirt sponsor of Doncaster Knights for the 2013/2014 season. This builds on our long-standing relationship with the club at Castle Park, which goes back since 1999, and we are proud to see the Tetley's brand on the home and away shirts."

He added "Tetley's is synonymous with rugby, and we're also pleased to confirm that we have extended our pouring rights at Castle Park until 2017. This means that supporters and visitors to Doncaster Knights Rugby Football Club will continue to enjoy our leading brands, including Carlsberg, Tetley's, San Miguel, Tuborg and Somersby, for years to come"

Carlsberg will benefit from significant branding at Knights matches in and around Castle Park and through TV and media coverage.

Neil Holmes, Doncaster Knights General Manager said "It is a great vote of confidence that a truly major global brand such as Carlsberg has agreed to become our main shirt sponsor. Carlsberg are a perfect brand to be partnering with given their strength and reach in over 140 different markets worldwide."

Published in Sponsorship