Castleford Tigers have announced that Yorkshire Pride will be one of the Club's kit sponsors for the 2014 Super League season.

Yorkshire Pride have several popular and traditional British bars based in the heart of Benidorm, Spain regularly visited by Castleford fans.

The latest sponsorship agreement follows the recent announcement that Carlsberg UK brand, Tetley's, will also appear on the Club's kit next season.

Castleford Tigers Commercial Manager, Richard Pell said: "We are very pleased to welcome Yorkshire Pride into the Club's family of sponsors.

"Yorkshire Pride delivers a fantastic experience for British tourists, many of whom are Cas fans, when they visit one of the three bars in the area.

"This is a good partnership for Castleford Tigers as they are ardent fans of the Club and big supporters of Rugby League, so we are delighted to have them as one of our kit sponsors for next season."

Yorkshire Pride Owners, Tad and Lesley Dawson said: "We are proud to have our brand associated with an excellent and traditional Rugby League Club who we have supported all our lives, which also provides us with great exposure to people across Yorkshire and the UK.

"Many Castleford fans are Yorkshire Pride customers, so this partnership is perfect in bringing us even closer to the people who we serve.

"We are delighted to agree this sponsorship deal and look forward to a bright future together."

Published in Sponsorship