Global nutrition company Herbalife has taken its first steps into the world of professional rugby, having been confirmed as the new official nutrition partner to the Ospreys.
The agreement will see the company, which sells weight management, nutrition and personal care products, appear on the collar of the Ospreys jersey, which is the second biggest selling in UK and Ireland.
As part of the deal, Herbalife will also supply its H24 sports range of products to the Ospreys team and provide support and advice to the Ospreys coaching staff from its team of nutritionists.
Gavin Aley, country director for the UK and Ireland for Herbalife, said: "We are delighted to be announcing this partnership and working with the Ospreys. They are a very community-oriented organisation, which very much matches our ethos at Herbalife. We hope this deal will bring us ever closer to the local communities in the region and in turn become the blueprint for future partnerships.”
The Ospreys School Programme, which was launched at the Liberty Stadium last year, is on target to meet its aim of reaching 3,000 primary school pupils per academic year.
Aley continued: "We are always looking for in-depth relationships - it's our philosophy in everything we do. Rugby is a mass market, with mass appeal but for us it was a case of finding a partner which shared our values and where we could also work closely with the fitness and nutritional staff to bring our expertise to the table."
Yarnie Guthrie, Ospreys commercial manager, commented: "We are delighted to be working with such a high profile global brand as Herbalife and it was very satisfying to hear the way in which they value the increased investment we have made into community activities in recent years.
"Our partnership illustrates the strength of the Ospreys brand and how it is increasingly recognised and valued globally. As one of the world's leading suppliers of nutrition products our conditioning team are excited about using the H24 specialist sports range and working closely with Herbalife's team of experts to enhance the levels of support given to our players throughout the season helping them to perform at the highest level possible.
"This deal covers a number of bases for both companies and I am sure we will both benefit immensely from the expertise and reach we both bring to the table. As a business we look forward to enjoying a close and mutually beneficial relationship with our new partner."