Leinster Rugby and wine company Wolf Blass have agreed a new three-year sponsorship deal.

From the start of the 2013/14 season, Wolf Blass will become the official wine partner of the Amlin Challenge Cup holders.

Michael Foley, the marketing director for Wolf Blass parent company Findlater Wine and Spirit Group said of the new partnership "We are very excited to form a partnership with Leinster Rugby,"

"Their dedicated approach and pursuit of excellence effectively mirrors the philosophy of quality wine making at Wolf Blass. Our team very much look forward to developing the relationship for many years to come."

Keira Kennedy, the Leinster Rugby commercial manager, added: "Wolf Blass have a long association in Irish rugby and we are proud to continue that tradition and we look forward to a fruitful partnership for the seasons to come."

Leinster won the Amlin Cup, the secondary European club rugby competition, in 2012/13, but will begin the 2013/14 season once again in the Heineken Cup, a competition they have won three times.

Published in Sponsorship