As the countdown continues towards the HSBC Canada Sevens from 11-12 March in Vancouver, leading international bank HSBC and title sponsor of the HSBC World Rugby Sevens Series, will sponsor Rugby Canada's 'Rookie Rugby' programme, deepening its commitment to the game across the nation and the globe.

Indeed, HSBC's latest commitment will help Rugby Canada deliver a range of new and expanded programs across Canada over the next three years (2017-2020).

"Rugby resonates with HSBC's values and global operational footprint: it is growing in popularity in markets where we as a bank are growing, and its values of courage, respect, and teamwork align well with our own organisational values," said Sandra Stuart, President and CEO, HSBC Bank Canada.

"Central to HSBC's vision for rugby sevens is a dedication to grassroots growth, and so we are very excited to join forces with Rugby Canada to help grow the sport in communities across the country.

"The Rookie Rugby programme has reached more than 85,000 participants across Canada. With HSBC's support, the programme is expected reach in excess of 375,000 participants over a three-year period," said Allen Vansen, CEO of Rugby Canada.

"HSBC's multi-year investment in the sport of rugby in Canada sends a powerful message to all of the players in our system, and to those who are considering trying the sport for the first time, that rugby is on the rise, and that we are committed to its growth at all levels."

Rookie Rugby is played in schools, parks, recreation leagues, and community organizations across the country. The rules are simple, the game is easy to learn, and minimal equipment is required.

HSBC's 2016 Future of Rugby Report predicted that the seven million current rugby players worldwide will likely reach 10 million by 2020 and 15 million within the decade, "with most coming into the game through sevens" and through World Rugby's global Get Into Rugby mass-participation programme.

HSBC has been a long-term supporter of rugby around the world and has been the title sponsor of the HSBC World Rugby Sevens Series since 2010. Already hugely popular in markets like Hong Kong and London, the newly expanded series is providing even greater opportunity for growth. From grassroots to high performance, HSBC is committed to supporting game of sevens on its journey, helping elite players achieve their goal of being the best in the world, and introducing young players to the game.

Published in Sponsorship