LeoVegas.com is the new Official Betting/Gaming Partner of Leicester Tigers.
King of mobile casino, LeoVegas.com has agreed a three-year deal which will include the online casino's brand logo on Tigers team shorts until 2019 as well as on adult replica shorts for the 2017/18 and 2018/19 seasons.
The partnership will kick off at this weekend's European Champions Cup fixture against Glasgow Warriors at Welford Road and will be one of the biggest sponsorships in LeoVegas.com's history.
The deal with Tigers is a significant investment for the brand and will allow LeoVegas.com to spread awareness of the brand through visibility on TV during live and highlights broadcasts, and help to cement it as a major player in the sports betting market.
The agreement also includes official partner accreditation, media space at Welford Road, matchday tickets and hospitality, and pitchside perimeter boards.
Andrea Pinchen, Leicester Tigers commercial director, said: "We have had the chance to meet with Leo Vegas at their head offices and we were hugely impressed with their set-up and their people. We firmly believe they are the premium brand in betting and to be able to welcome another partner to the Tigers Family recognises the strength in the Leicester Tigers brand. We look forward to working with Leo Vegas immensely."
LeoVegas.com will activate its sponsorship via a number of PR, social media and consumer engagement activities for Tigers supporters.
Shenaly Amin of LeoVegas.com said: "This sponsorship deal is with one of the biggest rugby teams in the world and is a major statement of intent from LeoVegas.com which emphasises our commitment into becoming a leader in the sportsbook market.
"To be mentioned in the same sentence as of one of the most iconic names in rugby, let alone as a partner, is a complete honour and we're looking forward to becoming part of the Tigers Family."