Home or away, the Hurricanes key sponsors Fullerton Markets and Kia Motors New Zealand will be front and centre of the team's Investec Super Rugby campaign in 2017.
That's because for the second year running the Hurricanes will stand apart as the only team in Super Rugby with two different front of jersey sponsors
To celebrate a partnership with Fullerton and Kia that will run for the next three years, the Hurricanes have released a fun fan video: CLICK ON THE PHOTO TO VIEW
The Fullerton Markets logo will grace the front of the defending Super Rugby champion's playing jersey during regular season 'home' matches in 2017, while Kia Motors New Zealand will take pride of place for 'away' matches.
The Fullerton Markets branded black jersey with yellow shoulders will be worn for the first time during the Brisbane Global Tens on February 11-12.
The Kia branded yellow jersey with black shoulders will debut during the team's final preseason match against the Crusaders in Waverley before being worn in all overseas fixtures during the season.
The exception to the 'home and away' rule will be when the Hurricanes will wear their Kia 'away' strip against the Chiefs in Hamilton in round three due to a clash with the home team's colours.
Fullerton Markets CEO Mario Singh has been actively raising the company's profile worldwide and was thrilled with the latest partnership.
"As reigning Investec Super Rugby champions the Hurricanes have demonstrated qualities like resilience, commitment and teamwork. As a world-class brokerage, we resonate deeply with these qualities as well.
"After joining the Hurricanes family of sponsors last season it was an easy decision to up the ante in 2017 and become the front of jersey sponsor for all the home games. We can't wait to see the team run out in Brisbane with the Fullerton logo on the front of their jersey.
"We really felt like we were part of the Hurricanes family in 2016 and, like all the other fans at Westpac Stadium this season, we'll be right there with the team every step of the way. We're looking forward to seeing the Canes defend their title this year!"
Kia Motors NZ General Manager Todd McDonald said the company was looking forward to building on a strong relationship with the Hurricanes in 2017.
"We were proud to be associated with the club during the run to its maiden Super Rugby title in 2016. Being a major sponsor of the team and front and centre on the away jersey allows us to reach out to our customers both here in New Zealand and in key international markets.
"At Kia we pride ourselves on being innovative and exciting and I'm sure the Hurricanes will once again reflect those values in 2017. Our mantra is 'The Power to Surprise' and we're sure the Hurricanes will produce plenty of surprises for their opposition in the coming season."
Kia has a well-known association with sports sponsorship across the world including the FIFA World Cup, Australian Open and UEFA European Football Championship™.
Hurricanes chief executive Avan Lee said the support of Fullerton Markets and Kia was highly valued as the club looked to raise the bar even further in 2017.
"Both Fullerton Markets and Kia represent excellence in their respective fields and that's what we want our club to be all about.
"We were delighted with our relationship last season and it's great that Fullerton Markets will join Kia as a front of jersey sponsor for the next three seasons."