The RaboDirect PRO12 and YouTube have announced a new agreement which will bring highlights of games to rugby fans worldwide.
Last weekend’s fixtures were the first to be broadcast on the new YouTube channel, youtube.com/rabodirectpro12, with almost 130,000 views posted already.
Extensive in-game highlights of rugby’s premier competition for Ireland, Wales, Scotland and Italy are currently available, with more comprehensive highlights when the matches finish.
Commenting on the deal, tournament director David Jordan said: "We are very pleased with this achievement, our aim has always been to bring the RaboDirect PRO12 to as many people as possible and this YouTube channel has given us the opportunity to do so. It supplements our reach across all audiences.
“Our competition is thriving - attendance figures are up by approximately 5%, TV audiences by 28% and website unique users by 20%. We feel that this partnership will bring our competition to a new level. It allows us to bring the RaboDirect PRO12 to a much bigger audience worldwide".
Stephen Nuttall, Senior Director, Sports for YouTube Europe, Middle East and Africa, said:
"Building on our recent partnership with the RBS Six Nations, we're delighted that highlights of the RaboDirect PRO12 season will now be available to YouTube users. The RaboDirect PRO12 features many of Europe's top teams and players, and we strongly believe that YouTube will help bring it to a much broader, global audience."