The World Club 7s received a major boost today with the news that it will be available in more than 200 million households worldwide, a significant increase in global television coverage for the event.
RDA TV and IEC in Sports were jointly appointed by Premiership Rugby to deliver the global broadcast distribution of the 2014 event, which will be staged at Twickenham on 16-17 August, bringing 12 teams, from seven nations, to the home of English rugby..
International broadcasters who have already signed up include BeinSport (France), Nuvolari (Italy), Sony SIX (Indian sub-continent), Charlton (Israel), Eurosport Asia (SE Asia), ESPN (USA and Latin America), OSN (Middle East and North Africa), Fox Sports (Australia) and Sommet Sports (New Zealand).
BT Sport is host broadcaster and will produce 10 hours of live coverage of the two-day event.
All teams will compete against each other on day one, before dividing into three Cup competitions on day two, with the leading sides competing for the chance to be crowned the best club 7s side in rugby.
Slava Moscow and Kuban Krasnodar will join Cardiff Blues as well as Vodacom Blue Bulls, NSW Waratahs, DHL Western Province, Buenos Aires, New York City 7s. Gloucester, New York, Blue Bulls, Buenos Aires and Auckland are among the teams making a return to Twickenham for this year's tournament.
Dominic Hayes, Commercial Director, Premiership Rugby, said: "This fantastic global distribution is a clear sign of the growing appeal of the World Club 7s event. It is becoming an integral part of the global rugby season with teams from all over the world wanting to be part of it and the world's sports broadcasters wanting to carry it."
Richard Dennis, Managing Director, RDA TV, added: "We are delighted to bring World Club 7s Rugby to broadcasters and viewers for the first time in many countries such as India, Italy and Israel, as well as the established rugby markets."
Peter Angell, COO, IEC in Sports, said: "That IEC and RDA have been able to exponentially grow the TV audience for this event in only its second year is a testament to the global success of the Rugby 7s game and the quality of the teams who will contest this year's World Club 7s tournament."
IEC will manage the global satellite and fibre distribution and deliver broadcaster servicing through the Lagardère Unlimited Production Hub facilities in Stockholm.