Sony Mobile has kicked off a new international season with their announcement as Technology Sponsor for Irish Rugby.

The three year deal is a great match for Sony's Xperia™ Z3 smart device range as their durability and style ensures fans can support regardless of weather conditions, at any location.

The Xperia Z3 range: Xperia Z3 and Xperia Z3 Compact smartphones and Xperia Z3 Compact Tablet mobile devices are light, durable and highly water resistant.

IRFU President Louis Magee commented: "Sony is a premium technology brand and their product design and performance is a great match for our Ireland team. We are delighted to announce Sony Mobile as our Technology Sponsor and look forward to a productive partnership over the coming years".

Russell Keating, Sales and Marketing Marketing Manager, Sony Mobile Ireland said: " We are delighted and very proud to sponsor Irish Rugby. Like the team, our Xperia Z3 range demands greatness. Not only does it offer the ultimate in design, technology and mobile entertainment, it also offers the highest levels of endurance with a two day battery life and highest watreproof ratings in a premium light package.

The Xperia Z3 range ensures Irish rugby fans can capture the coming seasons' action in stunning 4k video whatever the weather and watch it back in High Definition!

Rugby is a demanding game played in all conditions which makes the IRFU Technology Sponsorship the perfect fit for Sony."

Published in Sponsorship