Harlequins is excited to announce today (Monday 20th February) that following a successful three-year partnership, it has extended its deal with Maximuscle, Europe's number one nutrition brand.

The two-year partnership extension will see Maximuscle continuing to provide the playing squad with nutritional support, which will play an integral role in helping Harlequins reach optimal performance and recovery levels in training, and before and after matches.

Maximuscle's provision of high quality whey protein and creatine will complement the squad's nutritional intake which includes Vitamin D, fish oils and Beta Alnine.

Commenting on the partnership, Harlequins Commercial Director Ned Wills said: "We are very pleased that the team at Maximuscle is set to remain within the Harlequins Partner family. We are looking forward to continuing our work together for another two seasons.

"Our partners are integral to the Club achieving its purpose and the collective focus is to put the best team possible on the pitch every match. Maximuscle are dedicated to providing the products and services to the club to achieve that aim."

Craig Percival, Maximuscle Marketing Director, added: "Harlequins is one of the leading teams in the country and completely personify what Maximuscle stands for as a brand. Their relentless dedication to training, competing and improving at such an elite level are just some of the reasons why we're thrilled to be re-signing our partnership. We look forward to many more successful years together."

By continuing with Maximuscle, Harlequins remains part of their exciting portfolio of elite athletes and professional sports teams including Northampton Saints, Maro Itoje, Chris Robshaw, George North, Conor Murray, Anthony Watson, Jordan Henderson and Anthony Yarde.

To celebrate the renewed partnership, Maximuscle is offering a 20% discount on its products to Harlequins supporters. You can make use of the deal by entering QUINS20 at the checkout when shopping at maxinutrition.com.

Find out more here http://www.quins.co.uk/news/harlequins-extends-its-partnership-with-maximuscle/.

Scottish Rugby is pleased to announce a long term extension to the long-standing partnership with Gilbert Rugby as their 'Official and Exclusive Ball Supplier.'

The new deal will see Gilbert continue their association with the governing body, covering the Scotland national team and professional club sides: Edinburgh Rugby and Glasgow Warriors.

Dominic McKay, Scottish Rugby Chief Operating Officer, said: "We're delighted to renew our long-standing partnership with Gilbert Rugby – a truly global brand that is undoubtedly the world's premium rugby ball manufacturer.

We look forward to continuing our fruitful relationship over the coming seasons and would like to thank Gilbert for their enduring support at all levels of rugby in Scotland."

Gilbert Sales and Marketing Director, Richard Gray, said "The length of this new agreement really demonstrates the strength of our existing partnership throughout all levels of Scottish Rugby and cements our place as the preferred ball in Scotland.

By committing to a long term future together, Gilbert look forward to making a real difference to the development of Rugby in Scotland."

Gilbert has been the exclusive supplier of balls to six consecutive Rugby World cups and the majority of major Unions and Tournaments world-wide.

Australian Rugby has been given a much-needed boost, securing Vodafone as a Super Rugby sponsor on the eve of the 2017 season.

Asteron Life opted not to renew its contract with the ARU at the end of last year, leaving the governing body searching for a new naming rights partner for the competition.

The telecom giant has jumped on with just undertwo weeks until the Super Rugby season start, with a four-year deal to take them through to 2020, and will also become back of jersey sponsor for Australia's women's XVs side, the Wallaroos.

ARU CEO Bill Pulver said it was exciting to have a long-term partner on board.

"Vodafone and Australian Rugby have a long history together dating back to when the Vodafone logo first appeared on the Wallabies jersey in 1998 and we are proud to welcome them back as the naming rights partner for Super Rugby in Australia for the next four years.

"You could argue that this is the biggest 'comeback' in Australian Rugby this season and we look forward to working with Vodafone to make this 22nd season of Super Rugby in Australia the best yet.

"We are also incredibly proud to have Vodafone's support for the Wallaroos in a huge year for Women's Rugby with the World Cup taking place in Ireland in August."

Vodafone Australia Customer Business Director, Ben McIntosh said the cross-country base of the Super Rugby competition was convenient for the company, who last sponsored rugby in 2003.

"Vodafone is thrilled to be returning to Rugby, where we had fantastic success building our brand in the early 2000s,

"It's a sport we all love, and gives us a great opportunity to really connect with Australians right across the country.

"With teams based across the country, Super Rugby gives Vodafone a chance to show off the significant investment in the network we have made throughout Australia."

The announcement came at the launch of the 2017 Super Rugby competition and amid ongoing reviews over the structure of the competition moving beyond 2018.

The partnership with the RLWC2017 will see AccorHotels be home for the teams, officials and tournament organisers in every Australian and New Zealand host city, across hotel brands including Pullman, Novotel, Mercure and ibis.

The AccorHotels brand will be incorporated into tournament properties, including in-stadia signage and on digital channels. Key integration will occur on the tournament's website, www.rlwc2017.com, highlighting the AccorHotels' properties throughout the twelve Australian and New Zealand host cities, with information and offers provided for travelling fans and stakeholders.

In addition to the men's tournament, this partnership extends to the Women's Rugby League World Cup to be played in Sydney from 16 November – 26 November, with the final in Brisbane on 2 December 2017.

Chief Executive Officer RLWC2017, Andrew Hill said: "We are pleased to partner with AccorHotels and we look forward to utilising the Accor network during both the men's and women's Rugby League World Cups".

"AccorHotels is the market leader when it comes to looking after the unique requirements of elite sporting teams, having successfully partnered with other major events in both Australia and New Zealand".

"As tournament organisers, we want this year's event to be greatest ever rugby league world cup and we look forward to working with accorhotels on delivering a first class off-field experience for competing teams, officials and guests," concluded hill.

The RLWC2017 adds to AccorHotels' growing list of sporting partnerships as preferred accommodation partner with organisations such as NRL, AFL, Tennis Australia, Swimming Australia, Cricket Australia, Netball Australia, Softball Australia, Baseball Australia, and Australian Baseball League.

Chief Operating Officer AccorHotels Pacific, Simon McGrath said: "We are delighted to have been selected by the Rugby League World Cup 2017 as their Official Accommodation Partner.

"We believe it will be an outstanding partnership that will benefit both parties considerably as we are very much attuned to the requirements of sporting organisations.

"Our hotels look forward to providing the very best in service for Rugby League World Cup 2017 teams, staff and tournament goers," concluded McGrath.

The RLWC2017 will be contested from 27 October to 2 December 2017 and hosted by Australia and New Zealand with three pool games also being played in Papua New Guinea. The tournament will be the biggest event in the region this year, with an estimated 450,000 fans to attend the Rugby League World Cup which would be a tournament record.

For tournament information visit rlwc2017.com
​To book accommodation visit accorhotels.com

Aon has joined forces with the Australian Rugby Union (ARU) in a new four-year partnership beginning in 2017.

The Aon logo, which adorned the front of the playing strip of famed English football club, Manchester United between 2010 and 2014, will now feature on the back of the playing jerseys of Australia's World and Olympic Champion Women's Sevens team beginning this weekend at the Sydney 7s.

The partnership also provides Aon with naming rights for the new National Women's University Sevens Series which is set for kick off in August 2017.

Aon is a leading provider of risk management, insurance and reinsurance brokerage, human resource solutions and outsourcing services. It has approximately 500 offices worldwide, serving 120 countries with 72,000 employees. In Australia, Aon has 41 offices across the country and 1,800 employees.

ARU CEO, Bill Pulver, said: "Women's Rugby has taken giant strides in recent years, and was famously catapulted into the national conscience last August when our Qantas Australian Women's team collected the Gold medal at the Rio Olympics.

"Today we are enormously proud to announce a new partnership, with one of the world's leading risk and people advisers, Aon, aimed directly at supporting our Women's Sevens pathway and the Australian Women's Sevens team.

"This four-year partnership with Aon will commence with this weekend's HSBC Sydney 7s tournament, where our golden girls will play their first official World Series event on home soil with the Aon logo proudly on display across the back of their playing jerseys."

Aon Risk Solutions Australia CEO, Lambros Lambrou, said: "The decision to partner with and sponsor the Women's Sevens was a natural one for us. It's exciting to be a part of one of the fastest growing participation sports in Australia.

"Aon values diversity and inclusion in the workplace and as a driver of business success. This partnership provides us with a real opportunity to not only contribute to diversifying the world of sport but also and ultimately, demonstrates our commitment to empowering women to be successful in leadership.

"We share the ARU's vision of building a high performance culture, and it will be exciting to see how this shared vision evolves along with our partnership.

"Our sponsorship will also enable us to create social impact through our support for the ARU's long term strategic vision "to inspire all Australians to enjoy our great global game. Through this, we are committing to work with the organisation to enhance opportunities for players from grassroots village and club rugby right through to the elite level."

The 'Rugby Pod' is one of the most listened to sports podcasts in the UK. The concept of the Pod is a pub chat, but with added insight and behind the scenes stories from two rugby professionals who have played the game professionally and internationally.

The panel comprises of Jim Hamilton, Andy Goode and host Alex Rowe. It also includes weekly guests from professional players to coaches, referees, fans and pundits.

Folk2Folk is the UK's largest fully authorised P2P lending business specialising in secured business loans for rural businesses. It helps directly match businesses looking for finance with local investors. Since launching in 2013 it has helped introduce over £130m to UK businesses creating jobs, growth and improving local communities. It is different from other P2P platform as it combines an online offering with traditional branches on the high street.

The deal was brokered by Sports Marketing Agency Dark Horses.

Mat Gazeley, Head of PR at Folk2Folk commented "As a growing business it is important to drive awareness of our service and what we can offer UK business owners and investors. We are excited to be sponsoring the Rugby Pod during the 6 Nations as we both share the same target audience. Our goal is to make Folk2Folk the first point of call when it comes to rural business owners looking for finance. We know Rugby tends to be the number one sport in rural communities across the UK and by working with Dark Horses they have been able to secure us the opportunity with the Rugby Pod helping us spread our message and raise our brand awareness with our target market."

Dark Horses is the sports marketing agency launched last year in partnership with Lucky Generals.

Sky Sports will show all five of the Red Roses' matches in the Six Nations tournament, as they take on rivals France, Wales, Italy, Scotland and Ireland.

Four of the five games will be shown live on Sky, with additional delayed coverage of the England v Scotland contest. The new deal, which will be the first time that every England game will be broadcast in the series, furthers Sky Sports' portfolio of women's sport in 2017 focusing on partnerships, people, programming and participation.

The Six Nations games add to an exciting line-up of women's rugby on Sky Sports. Viewers will be able to enjoy live action from all six legs of the HSBC World Rugby Women's Sevens Series, as well as world class rugby from the Old Mutual Wealth Series in November.

"This commitment from Sky Sports reflects what an exciting time it is for women's rugby and the ongoing growth of the game," said RFU Chief Executive, Ian Ritchie.

"This is an excellent opportunity for any fans unable to attend games to get behind the Red Roses as they build towards the Women's Rugby World Cup in Ireland later this year."

Fans will be able to follow the Red Roses' journey throughout February and March, beginning with their first game against reigning champions France, on 4 February, at Twickenham. England will be looking for a big win over the French team after narrowly missing out on the trophy and a Grand Slam to them last year.

"This is great news for Sky Sports viewers and another example of our strong partnership with the RFU across all levels," said Gus Williamson, Head of Rugby for Sky Sports.

"This deal will give our viewers more action from the Women's Six Nations than ever before, which adds to a thrilling year of women's rugby on Sky Sports."

Top-class women's rugby is part of an unrivalled schedule of women's sport on Sky Sports. Viewers will see the best of UK netball with live coverage of all of England's international games, Quad Series and the Vitality Netball Superleague.

Sky will also be the home of the Women's Cricket World Cup this summer and live women's golf from the LPGA tour with all five majors for the first time including the British Open in July. Customers can also catch up with rugby news and full analysis of women's sport each week on the UK's only dedicated women's sports show, Sportswomen.

Women's Six Nations

Saturday 4 February

19:35: England v France – Twickenham (Sky Sports Mix)

Saturday 11 February

11:30: Wales v England– Cardiff Arms Park (Sky Sports 3)

Saturday 25 February

13:00: England v Italy – The Twickenham Stoop (Sky Sports 2)

Saturday 11 March

20:00: England v Scotland – The Twickenham Stoop (Sky Sports 2, delayed coverage, KO 13:00)

Friday 17 March

20:00: Ireland v England – Donnybrook, Dublin (Sky Sports Mix)

LONDON, UK, 19 January 2017 – Canon, world leader in imaging, announced today that it has renewed its contract and become the first company to serve as an official sponsor for Rugby World Cup 2019 in Japan, which will take place in twelve host cities* across the country from 20 September to 2 November.

Hosted every four years, Rugby World Cup is one of the world's most prestigious sporting events with the world's top 20 national teams competing across 48 matches to win the ultimate prize in the sport, the Webb Ellis Cup.

Japan 2019 will be the event's ninth edition and the first in Asia. The 2015 Tournament, which was hosted in England, was the best attended with 2.48 million fans, the most viewed with record broadcast, digital and social coverage in more than 207 nations.

As with other sporting competitions in the past, Canon will provide behind-the-scenes support to members of the press covering the Rugby World Cup 2019, including camera and lens maintenance services and product loans, to enable photographers to capture all the action of the tournament. The Canon Group will also provide the print and copying solutions used by the Tournament Organising Committee, supporting the event by facilitating the printout of handout materials and the streamlining of document workflows.

As a Rugby World Cup 2019 official sponsor, Canon offers the full support of its diverse imaging businesses, ranging from cameras, lenses, video camcorders and network cameras to copiers, multifunction devices, printers, projectors and medical equipment.

Canon Inc. Chairman & CEO Fujio Mitarai said: "Following on from Rugby World Cup 2015 in England, Canon is delighted to continue backing the tournament, which will take place in Asia for the first time, as an official sponsor of Rugby World Cup 2019 in Japan. In addition to supporting professional photographers from Japan and overseas as they capture the intense action of the world's top teams facing off in peak condition; Canon, working together with the organising committee, relevant authorities, local government and other corporate sponsors, will do the utmost to support Rugby World Cup 2019 throughout Japan."

World Rugby Chairman Bill Beaumont said: "We are delighted to be extending our relationship with Canon as a Rugby World Cup 2019 official sponsor. Canon is an important supporter of rugby in Japan, an innovator in its field and a perfect match for our premier event.

"This exciting relationship underscores the significant global appeal of the first Rugby World Cup in Asia and we look forward to working in partnership with Canon to extend the reach and impact of the sport in Japan, across Asia and around the globe."

Canon will continue contributing to the advancement of sports through its products and technologies.

Xerox, distributed to 24 sub-Saharan countries by Bytes Document Solutions, has renewed its sponsorship of the Golden Lions Rugby Union for the third time.

The company embarked on its second sponsorship programme with the Golden Lions Rugby Union in 2003, covering the organisation's professional and amateur leagues.

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The first term of sponsorship to the union took place between 1993 and 1998, when they were known as the Transvaal Rugby Union. In terms of the renewal, Xerox has also provided an extension clause for a possible additional two years at the end of this third sponsorship term.

'The partnership that has developed between Xerox and the Golden Lions Rugby Union over the last three years has benefited not only the players involved, but also emerging Springbok hopefuls, communities, schools and the sport of rugby in its entirety,' says Andy Turner, CEO of the Golden Lions Rugby Union.

'Renewal of this partnership is indicative of Xerox's grassroots commitment to developing sports in this country at all levels. Its input to date has been invaluable and its continued support will yield even greater results for the union and its supporters.'
To date, Xerox sponsorship of the Golden Lions Rugby Union has included financial support, office equipment, specialised training equipment, branded red and white Golden Lions kit and the FeLions, the union's recently created cheerleading squad.

The sponsored training equipment allows the union's 40 contracted players to practise any time of the day or night, 365 days a year. Including wrestling mats, kicking nets, strength testing and polymetric apparatus, contact equipment and agility equipment, it focuses their training regimen and helps improve their performance on the field.

'Xerox takes great pride in its association with a winning team,' says Rob Abraham, MD of Bytes Document Solutions. 'As the union's sponsor and partner, we are able to ensure a continued and positive input into all things rugby.

The talent that is emerging from school rugby is exciting and presents national rugby with exciting new players who can positively impact on the game. Involving communities in the game also opens up access to hidden pools of talent.

The union has taken great strides towards improving the game of rugby and enhancing management of its teams. Our continued support highlights the confidence we have in the Golden Lions making an indelible mark on rugby.'

Read more: http://www.superxv.com/xerox-renews-sponsorship-with-golden-lions-rugby-union/#ixzz4WskPuTIO

LeoVegas.com is the new Official Betting/Gaming Partner of Leicester Tigers.
King of mobile casino, LeoVegas.com has agreed a three-year deal which will include the online casino's brand logo on Tigers team shorts until 2019 as well as on adult replica shorts for the 2017/18 and 2018/19 seasons.

The partnership will kick off at this weekend's European Champions Cup fixture against Glasgow Warriors at Welford Road and will be one of the biggest sponsorships in LeoVegas.com's history.

The deal with Tigers is a significant investment for the brand and will allow LeoVegas.com to spread awareness of the brand through visibility on TV during live and highlights broadcasts, and help to cement it as a major player in the sports betting market.

The agreement also includes official partner accreditation, media space at Welford Road, matchday tickets and hospitality, and pitchside perimeter boards.

Andrea Pinchen, Leicester Tigers commercial director, said: "We have had the chance to meet with Leo Vegas at their head offices and we were hugely impressed with their set-up and their people. We firmly believe they are the premium brand in betting and to be able to welcome another partner to the Tigers Family recognises the strength in the Leicester Tigers brand. We look forward to working with Leo Vegas immensely."

LeoVegas.com will activate its sponsorship via a number of PR, social media and consumer engagement activities for Tigers supporters.

Shenaly Amin of LeoVegas.com said: "This sponsorship deal is with one of the biggest rugby teams in the world and is a major statement of intent from LeoVegas.com which emphasises our commitment into becoming a leader in the sportsbook market.

"To be mentioned in the same sentence as of one of the most iconic names in rugby, let alone as a partner, is a complete honour and we're looking forward to becoming part of the Tigers Family."