Super League (Europe) Ltd is delighted to announce that UK based bookmakers Betfred will become the title partner of Rugby League's elite club competition, the Betfred Super League, for the next three years.

Since brothers Fred and Peter Done opened their first store in Salford in 1967, Betfred has grown to become the world's largest independent bookmaker, with over 1,300 stores nationwide and Head Offices in Birchwood, Warrington.

The company will have naming rights to the Betfred Super League in their 50th year of trading and will be showcased at grounds across the country in front of more than two million spectators each year. The brand will also benefit from featuring across TV and radio through Super League partners Sky Sports, BBC TV, BBC 5Live Radio and talkSPORT.

Following the announcement of the partnership, Super League Chief Executive Nigel Wood, said: "Betfred is a well-recognised household name and I am delighted to welcome them to the sport as the new title sponsors of the Betfred Super League. Building on increased financial investment from the previous title sponsor, Betfred is the latest major company to recognise the advantages of associating their brand with Rugby League and shows the strength of our sport in the commercial market. I'm sure this new exciting partnership will bring great benefits to both parties.

"I have met with owner Fred Done, who is passionate about Rugby League and we look forward to working closely with him, everyone at Betfred and our member clubs to continue to increase the visibility of our sport over the next three years.

"Finally we would also like to pass on our sincere thanks to First Utility for their support of Rugby League for the previous three years."

The deal, which will begin in 2017, will complement Betfred's other partnerships which include being UK horseracing's biggest sponsor and their current sponsorship of the Betfred World Snooker Championships.

Topping the list of the North West's Top 200 Businesses for the fourth year running, Betfred has previously supported the game for a number of years at club level and in a number of advertising campaigns and they are committed to assisting Super League in driving the competition's profile.

Speaking about the partnership, Betfred boss Fred Done, said: "Next year will be Betfred's 50th birthday and what better way to celebrate than by becoming title sponsor of the Betfred Super League! I am delighted to sign such a high profile deal and, having met with Nigel Wood and his team I truly believe that we are a perfect fit for Super League where we will hope to match the real passion displayed by the fans, players, media partners and everyone involved throughout the Rugby League."

Betfred will become the official Super League title partner from 2017 – 2019.

Rugby Expo is back for 2016 at its new home of the Ricoh Arena, Coventry.

With just three weeks left until the event opens its doors to the business world of rugby, here are just some of the exhibitors you can meet during the two days, which will also host a packed conference programme addressing the topical issues affecting professional and grass roots rugby:

Switch The Play
Switch The Play is a social enterprise with a mission to help people fulfil their potential through and beyond sport. We work across all sports with organisations, practitioners, and athletes to put in place plans to help prepare for and manage effective transition through and beyond sport.

For more information visit www.switchtheplay.com

AFL Architects
AFL is a leading architectural practice of sports specialists with offices in Manchester, London, Birmingham. We have designed some of the UK’s most recognised stadiums, training facilities and leisure venues including masterplanning sites to allow clubs to develop and improve facilities. Working with sporting brands, local authorities and private developers, we are committed to delivering solutions which are challenging, sensitive, exciting and exceed client expectations. Based on a proven track record of over five decades in delivering high quality buildings, we have built up a portfolio that reflects our expertise in the field of Architecture.

For more information visit www.afl-uk.com

ClubMinder
Looking for an easier way to manage your Membership & Tills at your Rugby Club? For over 20 years, ClubMinder has provided clubs of all types with integrated software to manage their businesses. With a keen focus on ease of use and automation, ClubMinder provides end-to-end solutions including Membership Management, Tills, Stock Control and a Time & Attendance Module.

For more information visit www.clubminder.co.uk

Sport Mobile Ltd.
Sport Mobile are proud to have become Official Business Partners of the RPA and because of this, can offer it and its members our exclusive UK Mobile Phone Tariffs and Roaming Rates for when travelling. Sport Mobile provide High St competitive tariffs with the added value of your own Personal Account Manager, dedicated customer service team and 24/7 support.

For more information visit www.sportmobile.co.uk

Imagen Ltd.
Imagen manages media for some of the world’s leading sporting organisations, providing a convenient and cost-effective way to monetise and preserve video content. Imagen gives rights-holders the platform to maximize the full value of their near live and legacy content via a highly customisable, online video library. Increase fan engagement through a Subscription VOD platform – with flexible payment packages and full insight into user engagement via an advanced analytics dashboard.

For more information visit www.imagenevp.com

MH Systems
MH Systems delivers powerful award winning EPoS systems with a user-friendlier membership, database and subscription system to assist RUGBY CLUBS in delivering a better club membership experience and drive club revenues. Members use pre-paid cards, minimising cash transactions & ultimately faster service. Two tier pricing to reward members with discounts while maintaining higher retail/visitor prices. Increased sales and transformed bottom lines. User friendly for staff and short training times. Better member management and higher net profits. Brilliant sales analysis (products, revenues, times, staffing). Sales support from experts.

For more information visit www.mhsystems.co.uk

England Rugby has announced a charity partnership with Sport Relief with an ambition to raise £4 million over four years to support projects and programmes that use rugby to help change people's lives and as a tool for social good.

Money raised through this partnership will be awarded as grants by Comic Relief to charitable projects and programmes, through the Try for Change Fund, which is a fully managed fund by Comic Relief.

Ian Ritchie, RFU Chief Executive said "Partnering with Sport Relief sets out our clear commitment to grow rugby as a tool for social good and widen the impact of rugby, and its values, to improve the lives of those who need it most. We are very proud to make our commitment to raising £4million over the next four years."

The grants offered through the Try for Change Fund will focus on projects that increase community cohesion, positively impact on a young person's educational attainment, employability and mental health and which help reduce a young person's risk of involvement in gangs or offending.

More details of the Try for Change Fund and the grant strategy will be released in due course.

Michele Settle, Director, UK Campaigns & Brands at Comic Relief said: "We're delighted to have been chosen as a partner of England Rugby. We believe that sport is a powerful tool for helping bring about social change and their commitment over four years will make a huge difference to the lives of people right here in the UK and across the world's poorest communities."

Sport plays an important role in improving the lives of millions of people across the world - bringing people together to play, learn, improve their health and benefit from shared experiences. The Try for Change Fund aims to help people reach their goals and fulfil their potential, as well as deliver long-term benefits to the wider community.

As part of England Rugby's partnership with Sport Relief, a number of high-profile charitable events will take place across the four-year period from now until Rugby World Cup 2019 in order to help achieve the £4million fundraising target.

For more information about the Try for Change Fund and our fundraising programme please visit: www.englandrugby.com/tryforchange

Rugby Expo has announced Saville Audio Visual, the UK’s largest AV, multimedia and videoconferencing company, as the new official AV supplier for Rugby Expo.

In a three-year agreement with Rugby Ventures, the management company behind Rugby Expo, Saville Audio Visual will provide all AV and staging requirements for the two-day event which takes place at the Ricoh Arena on 03-04 November.

Saville has been the leading AV supplier to the conference and live events industry for over 40 years, providing the latest technologies, innovative staging and lighting ideas both in the UK and overseas. Their work has included a number of sporting events and conferences including Leeds Rhinos celebration of their 2015 Super League triumph and UK Sport’s World Class Performance Conference.

The new agreement will see Saville partner with Rugby Expo to supply all AV and staging requirements for the event from 2016 through to 2018. This coincides with a change in venue for the event, with Rugby Expo moving from Twickenham Stadium to its new home at the Ricoh Arena in Coventry.

Commenting on the agreement, Regional Business Development Manager Vicki Fennell, at Saville Audio Visual, said: “It’s fantastic to confirm our partnership with Rugby Expo for the next three years. Having worked with major sports organisations and clubs in the past, we’re excited to bring new ideas and technologies to the event which will create a great experience for delegates and exhibitors.”

Jonathan Wilson, Rugby Expo event director, said: “Saville’s experience in producing large-scale events will be invaluable to the preparation and delivery of Rugby Expo; the conference programme is an integral part of the event and we look forward to working with them on this year’s Rugby Expo and beyond.”

Rugby Expo 2016 will host more than 40 rugby-focused exhibitors, an extensive list of industry-wide hard-hitting speakers and a targeted 800 attendees comprising representatives from professional and grass roots clubs, unions, federations, leagues, rights holders, brands, suppliers, service providers, media, sponsorship agents and more.

For information on sponsor or exhibitor opportunities, or to attend Rugby Expo 2016 as a delegate, please contact Jenny Forbes, head of business development, atThis email address is being protected from spambots. You need JavaScript enabled to view it.  or on +44 (0) 843 289 0583.

Alternatively please click here to register your interest.

For more information on Saville Audio Visual please visit www.saville-av.com

Premiership Rugby CEO Mark McCafferty will reflect on progress on-and-off the field when he considers 20 years of elite professional club rugby in England and a range of other key subjects at Rugby Expo 2016 at the Ricoh Arena, Coventry, on November 3.

McCafferty, who has overseen radical change in many facets of the game since taking the helm at Premiership Rugby in 2005 and is consistently ranked among the most influential individuals in the sport, will take part in a wide-ranging conversation with conference moderator Kevin Roberts.

The session kicks off a day of top level discussion and debate involving the people behind the biggest names in club rugby, examining the opportunities and challenges facing the sport and those who run it.

Heath Harvey, chief executive of Aviva Premiership and European champions Saracens and Nathan Bombrys, managing director of Guinness Pro12 winners Glasgow will be joined by David Armstrong of Wasps and Mike Rush of St Helens Rugby League club on a ‘Club Council’ which will discuss the hottest topics of the day in an hour-long session. The CEO Council meets with no pre-set agenda and questions from the panel moderator and audience will be of the moment, drawn from the key rugby issues of the moment and reflecting the concerns of both union and league codes.

The current and future impact of technology on the business of rugby clubs will come under the spotlight in a discussion featuring Stuart Mison, head of sport project at Microsoft, Derek Palmer of Ticket.com and Russell Glenister, founder of tracking and analytics company SnapRapid whose work is changing the way sport bodies value and deliver sponsorship in the digital age.

Rugby Expo 2016 will be kicked-off by Bill Beaumont, incoming chairman of World Rugby who was in Rio to see rugby sevens make a triumphant Olympic Games debut and the event’s strongest-ever line-up will also see Barney Francis, head of mould-breaking rugby broadcaster Sky Sports, deliver the first ‘Game Changer’ lecture on the relationship between the sport and media in an economically, socially and technologically evolving world.

Now in its 8th year Rugby Expo has become established as the premier conference and exhibition for club rugby at all levels. While Day One (November 3) focuses on the professional game the following day concentrates on the community and grass roots clubs through a series of fascinating sessions organised in conjunction with bodies including the RFU.

In addition to the must-see conference sessions, Rugby Expo offers an exhibit platform for many of the sport’s leading suppliers of equipment, product and services.

Rugby Expo director Jonathan Wilson said: “We’re delighted to welcome Mark McCafferty back to the Rugby Expo stage on the
20th anniversary of professional rugby union. The superb surroundings of the Ricoh Arena under the ownership of Wasps, provide an appropriate reminder of just how far the spectacle, presentation and business of the sport have changed during that time and we are looking forward to sharing mark’s insight into the development of the game up to this point and in the years ahead.

“With such a strong speaker line-up and so many critical topics to discuss, Rugby Expo 2016 looks set to be the most informative and insightful to date.”

After a five year break, Sale Sharks is proud to welcome back Printerland.co.uk to the club, as sponsor of the Family Stand at the AJ Bell Stadium.

Altrincham based Printerland.co.uk is the UK's largest independent re-seller of printers and consumables in the UK and have been long-time supporters of Sale Sharks. They sponsored the famous Cheadle End of the club's previous home ground Edgeley Park and were part of the corporate family that helped to build sell-out crowds and a Premiership winning team in 2006.

Following the announcement of new owners and a new Board of Directors in the summer, Co-Owner of Printerland.co.uk James Kight felt it the right time to come back:

"We were incredibly proud to be partners of Sale Sharks back in the Edgeley Park days, however it truly feels like a new era for the club and we're excited to return to the fold and support the team back to the top, both on and off the pitch."

Printerland.co.uk Co-Owner Graham Vickers commented:
"It is great to be back involved with Sale Sharks. We do a lot of work with our local community and schools in the region and we look forward to extending our partnership with Sharks to support these projects and introduce rugby to a new audience that may not previously had the chance to attend a match."

Commercial Director and Club Ambassador Mark Cueto said:
"It is fantastic to see Printerland.co.uk back on our stand. Having been a big sponsor in the past, it is great to have them on board again and we look forward to working with them over the upcoming season."

Warriors and Warwickshire-based Lee Sanitation Ltd have agreed a deal to sponsor the North Stand at Sixways.

The deal will see the stand re-named as The Lee San Stand for the next three years.

As part of the deal Lee Sanitation will in-vite junior rugby clubs to watch Premiership rugby from the Lee San Stand as part of their strat-egy to support junior rugby within the ar-ea.

Lee San, part of the Pump Technology Group, be-lieves that sport is in-te-gral in develop-ing skills, character, be-lief and ambi-tion and, as a re-sult, children of all ages, abilities and backgrounds can achieve more in their lives and ul-ti-mately the wider community too.

It is this ethos that drives the Pump Technology Group to support other or-ganisations that al-so promote community engagement.

Worcester Warri-ors is the lat-est in a line of sporting clubs sponsored by the Group.

Other clubs in-clude London Irish, AFC Bournemouth, Brixham RFC and Tadley RFC.

Commer-cial Sale Di-rector at Pump Technology Jona-than Barker said: "We are de-lighted to add our name to the North Stand at Sixways.

"Lee Sanitation has its roots in Warwickshire and naturally we are de-lighted to support our lo-cal community with this in-vestment."

Warri-ors Head of Partnerships Leyton Williams commented: "It's great to add Lee Sanitation to the growing list of Warri-ors partners.

"Their logo will be proudly placed on top of the North Stand and this will raise their company profile lo-cal-ly, while their ambi-tions to widen participa-tion and engagement in rugby will be a great benefit to our community."

Rugby Expo 2016 confirms professional game-focused Day One conference programme

Heath Harvey, chief executive of Aviva Premiership and European champions Saracens and Nathan Bombrys, managing director of Guinness Pro12 winners Glasgow, have joined the line-up of expert and insightful speakers at Rugby Expo 2016 at the Ricoh Arena, Coventry on 03 November.

They will be joined by David Armstrong of Wasps and Mike Rush of St Helens Rugby League club on the 'CEO Council' which will discuss and debate the biggest rugby issues of the moment in an hour-long session which promises to be one of the highlights of an outstanding day.

The CEO Council meet with no pre-set agenda and questions from the panel moderator and audience will be of the moment, drawn from the key rugby issues of the day and reflecting the concerns of both union and league codes.

Now in its eighth year, Rugby Expo has become established as the premier conference and exhibition for club rugby at all levels. While Day One (Thursday 03 November) focuses on the professional game, the following day concentrates on community and grass roots clubs through a series of fascinating sessions organised in conjunction with bodies including the RFU and Premiership Rugby.

Rugby Expo 2016 will be kicked off by Bill Beaumont, incoming chairman of World Rugby who was in Rio to see rugby sevens make a triumphant Olympic Games debut and the event's strongest-ever line-up will also see Barney Francis, head of mould-breaking rugby broadcaster Sky Sports close Day One when he delivers the first 'Game Changer' lecture on the relationship between the sport and media in an economically, socially and technologically changing world.

The current and future impact of technology on the business of rugby clubs will come under the spotlight in a discussion featuring Stuart Mison, head of sports projects at Microsoft, Derek Palmer, managing director, executive vice president international of Ticket.com and Russell Glenister, founder of tracking and analytics company SnapRapid whose work is changing the way sports bodies value and deliver sponsorship in the digital age.

In addition to the must-see conference sessions, Rugby Expo offers an exhibition platform for many of the sport's leading suppliers of equipment, product and services.

Rugby Expo event director Jonathan Wilson said: "Rugby Expo 2016 is breaking new ground in many ways. Not only is it our debut at the Ricoh Arena under an agreement with our hosts Wasps, but the conference format and programme is the most exciting and up-to-the minute we have ever delivered.

"It is about big names delivering real insight into issues that really matter to rugby and the people who run and play the game.

"We are looking forward to welcoming representatives from the world's leading clubs, leagues and governing bodies to the Ricoh Arena for what promises to be an outstanding occasion."

Confirm your place at Rugby Expo

For information on sponsor or exhibitor opportunities, or to attend Rugby Expo 2016 as a delegate, please contact Jenny Forbes, head of business development, at This email address is being protected from spambots. You need JavaScript enabled to view it. or on +44 (0) 843 289 0583.

Alternatively please click here to register your interest.

Today, Mitsubishi Motors in the UK has been unveiled as the Official Performance Partner to England Rugby. This partnership will support the game from grassroots level all the way up to the elite squad, building towards the 2019 Rugby World Cup.

As Official Performance Partner to England Rugby, Mitsubishi Motors will be supporting England U18s, U20s and the player pathway, as well as the England Senior team and the England training centre, now named the Mitsubishi Motors England Rugby Training Centre.

The automotive company's Intelligent Motion brand positioning will be brought to life through a unique fan-based campaign, launching this season. Mitsubishi Motors franchised dealer network will work closely with grassroots clubs across a number of projects, including forging links with players from the England U18s and U20s. Furthermore the partnership also extends to the Exeter leg of the Rugby Europe Grand Prix Sevens Series – now entitled the Mitsubishi Motors Exeter Sevens, following its inauguration in July 2016.

The partnership will also see England Rugby and Mitsubishi support grassroots rugby by recognising and rewarding the thousands of volunteers who are an integral part of the game, launching in 2017.

England Rugby head coach Eddie Jones has also been announced as a brand ambassador. With Mitsubishi Motors being a global brand with heritage in innovation and intelligent motion, Eddie's vision and intelligent intuition for the game makes this the perfect partnership.

Speaking at the Mitsubishi Motors England Rugby Training Centre, Eddie said: "I'm very pleased Mitsubishi Motors are on-board with England Rugby. Mitsubishi is a globally recognised brand with a track record of innovation, excellence and quality so we look forward to working closely with them. Their support of the England Under 20s and 18s will be hugely beneficial to the long term success of England Rugby."

Lance Bradley, Managing Director of Mitsubishi Motors in the UK, said: "We are very excited to be joining forces with England Rugby and Eddie Jones. The core values of the game of rugby align perfectly with our own and the England Rugby partnership comes as a natural progression of the work we are doing, and have already done, to support rugby. We are looking forward to seeing the partnership evolve as we head towards Japan 2019."

Already involved in the sport, Mitsubishi Motors has been a sponsor of Gloucester Rugby since 2007. In 2015, the partnership was expanded to the brand becoming the club's main partner. Mitsubishi Motors also holds partnerships with both Edinburgh Rugby and the Salford Red Devils.

The partnership between Dyson and Bath Rugby, two of the most high-profile names in the West Country, continues to flourish as it reaches its third year.

Bath's strong start to the season – beating Northampton Saints at Franklin's Gardens for the first time in 16 years, not to mention winning all three of their pre-season matches – has been complemented by the good news that the Club's partnership with Dyson, their title partner since July 2014, has been extended for a further two years.

The new 2016/17 Dyson branded match kit and training wear was launched to much fanfare over the summer. A hugely popular video has been released online to mark the occasion, involving members of the team holding an impromptu game of touch rugby with the public in Bath's iconic city centre. To watch the video, please click here.

Adding to the excitement at the Recreation Ground, Bath Rugby has acquired some world-class additions this season, with new talent in both the coaching set-up (New Zealanders Todd Blackadder and Tabai Matson) and the playing squad (Wales internationals Luke Charteris and Taulupe Faletau). This coupled with the development of the new temporary West Stand, upping the Rec's capacity by approximately 1,000 seats, sets the stage for the opening of the home season when they host Newcastle Falcons at the Rec this Saturday at 15:00.

To add to what will be the biggest year yet for the partnership, Bath will be hosting a sports and entertainment spectacular at Twickenham on Saturday 8th April 2017, when they face old rivals Leicester Tigers in an event billed as 'The Clash'. To celebrate the meeting of these historic foes, the Club has planned a festival of entertainment for all the family before and after the whistle is blown.

Tarquin McDonald, Managing Director of Bath Rugby, commented: "Bath Rugby and Dyson have enjoyed a very strong relationship these past two seasons, one which we're delighted to be continuing with over the coming two seasons. Dyson have been a joy to work with, and this partnership extension serves to emphasise the value of our work together at an especially exciting time for Bath Rugby."