After a five year break, Sale Sharks is proud to welcome back to the club, as sponsor of the Family Stand at the AJ Bell Stadium.

Altrincham based is the UK's largest independent re-seller of printers and consumables in the UK and have been long-time supporters of Sale Sharks. They sponsored the famous Cheadle End of the club's previous home ground Edgeley Park and were part of the corporate family that helped to build sell-out crowds and a Premiership winning team in 2006.

Following the announcement of new owners and a new Board of Directors in the summer, Co-Owner of James Kight felt it the right time to come back:

"We were incredibly proud to be partners of Sale Sharks back in the Edgeley Park days, however it truly feels like a new era for the club and we're excited to return to the fold and support the team back to the top, both on and off the pitch." Co-Owner Graham Vickers commented:
"It is great to be back involved with Sale Sharks. We do a lot of work with our local community and schools in the region and we look forward to extending our partnership with Sharks to support these projects and introduce rugby to a new audience that may not previously had the chance to attend a match."

Commercial Director and Club Ambassador Mark Cueto said:
"It is fantastic to see back on our stand. Having been a big sponsor in the past, it is great to have them on board again and we look forward to working with them over the upcoming season."

Warriors and Warwickshire-based Lee Sanitation Ltd have agreed a deal to sponsor the North Stand at Sixways.

The deal will see the stand re-named as The Lee San Stand for the next three years.

As part of the deal Lee Sanitation will in-vite junior rugby clubs to watch Premiership rugby from the Lee San Stand as part of their strat-egy to support junior rugby within the ar-ea.

Lee San, part of the Pump Technology Group, be-lieves that sport is in-te-gral in develop-ing skills, character, be-lief and ambi-tion and, as a re-sult, children of all ages, abilities and backgrounds can achieve more in their lives and ul-ti-mately the wider community too.

It is this ethos that drives the Pump Technology Group to support other or-ganisations that al-so promote community engagement.

Worcester Warri-ors is the lat-est in a line of sporting clubs sponsored by the Group.

Other clubs in-clude London Irish, AFC Bournemouth, Brixham RFC and Tadley RFC.

Commer-cial Sale Di-rector at Pump Technology Jona-than Barker said: "We are de-lighted to add our name to the North Stand at Sixways.

"Lee Sanitation has its roots in Warwickshire and naturally we are de-lighted to support our lo-cal community with this in-vestment."

Warri-ors Head of Partnerships Leyton Williams commented: "It's great to add Lee Sanitation to the growing list of Warri-ors partners.

"Their logo will be proudly placed on top of the North Stand and this will raise their company profile lo-cal-ly, while their ambi-tions to widen participa-tion and engagement in rugby will be a great benefit to our community."

Rugby Expo 2016 confirms professional game-focused Day One conference programme

Heath Harvey, chief executive of Aviva Premiership and European champions Saracens and Nathan Bombrys, managing director of Guinness Pro12 winners Glasgow, have joined the line-up of expert and insightful speakers at Rugby Expo 2016 at the Ricoh Arena, Coventry on 03 November.

They will be joined by David Armstrong of Wasps and Mike Rush of St Helens Rugby League club on the 'CEO Council' which will discuss and debate the biggest rugby issues of the moment in an hour-long session which promises to be one of the highlights of an outstanding day.

The CEO Council meet with no pre-set agenda and questions from the panel moderator and audience will be of the moment, drawn from the key rugby issues of the day and reflecting the concerns of both union and league codes.

Now in its eighth year, Rugby Expo has become established as the premier conference and exhibition for club rugby at all levels. While Day One (Thursday 03 November) focuses on the professional game, the following day concentrates on community and grass roots clubs through a series of fascinating sessions organised in conjunction with bodies including the RFU and Premiership Rugby.

Rugby Expo 2016 will be kicked off by Bill Beaumont, incoming chairman of World Rugby who was in Rio to see rugby sevens make a triumphant Olympic Games debut and the event's strongest-ever line-up will also see Barney Francis, head of mould-breaking rugby broadcaster Sky Sports close Day One when he delivers the first 'Game Changer' lecture on the relationship between the sport and media in an economically, socially and technologically changing world.

The current and future impact of technology on the business of rugby clubs will come under the spotlight in a discussion featuring Stuart Mison, head of sports projects at Microsoft, Derek Palmer, managing director, executive vice president international of and Russell Glenister, founder of tracking and analytics company SnapRapid whose work is changing the way sports bodies value and deliver sponsorship in the digital age.

In addition to the must-see conference sessions, Rugby Expo offers an exhibition platform for many of the sport's leading suppliers of equipment, product and services.

Rugby Expo event director Jonathan Wilson said: "Rugby Expo 2016 is breaking new ground in many ways. Not only is it our debut at the Ricoh Arena under an agreement with our hosts Wasps, but the conference format and programme is the most exciting and up-to-the minute we have ever delivered.

"It is about big names delivering real insight into issues that really matter to rugby and the people who run and play the game.

"We are looking forward to welcoming representatives from the world's leading clubs, leagues and governing bodies to the Ricoh Arena for what promises to be an outstanding occasion."

Confirm your place at Rugby Expo

For information on sponsor or exhibitor opportunities, or to attend Rugby Expo 2016 as a delegate, please contact Jenny Forbes, head of business development, at This email address is being protected from spambots. You need JavaScript enabled to view it. or on +44 (0) 843 289 0583.

Alternatively please click here to register your interest.

Today, Mitsubishi Motors in the UK has been unveiled as the Official Performance Partner to England Rugby. This partnership will support the game from grassroots level all the way up to the elite squad, building towards the 2019 Rugby World Cup.

As Official Performance Partner to England Rugby, Mitsubishi Motors will be supporting England U18s, U20s and the player pathway, as well as the England Senior team and the England training centre, now named the Mitsubishi Motors England Rugby Training Centre.

The automotive company's Intelligent Motion brand positioning will be brought to life through a unique fan-based campaign, launching this season. Mitsubishi Motors franchised dealer network will work closely with grassroots clubs across a number of projects, including forging links with players from the England U18s and U20s. Furthermore the partnership also extends to the Exeter leg of the Rugby Europe Grand Prix Sevens Series – now entitled the Mitsubishi Motors Exeter Sevens, following its inauguration in July 2016.

The partnership will also see England Rugby and Mitsubishi support grassroots rugby by recognising and rewarding the thousands of volunteers who are an integral part of the game, launching in 2017.

England Rugby head coach Eddie Jones has also been announced as a brand ambassador. With Mitsubishi Motors being a global brand with heritage in innovation and intelligent motion, Eddie's vision and intelligent intuition for the game makes this the perfect partnership.

Speaking at the Mitsubishi Motors England Rugby Training Centre, Eddie said: "I'm very pleased Mitsubishi Motors are on-board with England Rugby. Mitsubishi is a globally recognised brand with a track record of innovation, excellence and quality so we look forward to working closely with them. Their support of the England Under 20s and 18s will be hugely beneficial to the long term success of England Rugby."

Lance Bradley, Managing Director of Mitsubishi Motors in the UK, said: "We are very excited to be joining forces with England Rugby and Eddie Jones. The core values of the game of rugby align perfectly with our own and the England Rugby partnership comes as a natural progression of the work we are doing, and have already done, to support rugby. We are looking forward to seeing the partnership evolve as we head towards Japan 2019."

Already involved in the sport, Mitsubishi Motors has been a sponsor of Gloucester Rugby since 2007. In 2015, the partnership was expanded to the brand becoming the club's main partner. Mitsubishi Motors also holds partnerships with both Edinburgh Rugby and the Salford Red Devils.

The partnership between Dyson and Bath Rugby, two of the most high-profile names in the West Country, continues to flourish as it reaches its third year.

Bath's strong start to the season – beating Northampton Saints at Franklin's Gardens for the first time in 16 years, not to mention winning all three of their pre-season matches – has been complemented by the good news that the Club's partnership with Dyson, their title partner since July 2014, has been extended for a further two years.

The new 2016/17 Dyson branded match kit and training wear was launched to much fanfare over the summer. A hugely popular video has been released online to mark the occasion, involving members of the team holding an impromptu game of touch rugby with the public in Bath's iconic city centre. To watch the video, please click here.

Adding to the excitement at the Recreation Ground, Bath Rugby has acquired some world-class additions this season, with new talent in both the coaching set-up (New Zealanders Todd Blackadder and Tabai Matson) and the playing squad (Wales internationals Luke Charteris and Taulupe Faletau). This coupled with the development of the new temporary West Stand, upping the Rec's capacity by approximately 1,000 seats, sets the stage for the opening of the home season when they host Newcastle Falcons at the Rec this Saturday at 15:00.

To add to what will be the biggest year yet for the partnership, Bath will be hosting a sports and entertainment spectacular at Twickenham on Saturday 8th April 2017, when they face old rivals Leicester Tigers in an event billed as 'The Clash'. To celebrate the meeting of these historic foes, the Club has planned a festival of entertainment for all the family before and after the whistle is blown.

Tarquin McDonald, Managing Director of Bath Rugby, commented: "Bath Rugby and Dyson have enjoyed a very strong relationship these past two seasons, one which we're delighted to be continuing with over the coming two seasons. Dyson have been a joy to work with, and this partnership extension serves to emphasise the value of our work together at an especially exciting time for Bath Rugby."

Tue 6th September 16 :

Lions stay connected with EY

The British & Irish Lions today announced that EY, one of the leading global business consulting firms, will become a Principal Partner of The Lions for the 2017 Tour to New Zealand.

EY will bring its deep digital and analytical experience to The Lions to help bring the Tour and the world's best loved touring team to life for rugby fans around the globe.

British & Irish Lions Chief Operating Officer Charlie McEwen said: "We are delighted to welcome EY to the Lions family as our sixth and final Principal Partner. There is a very strong synergy between our two organisations who both strive to be best of best in our respective fields. We are looking forward to an exciting and productive partnership which can only enhance the Lions experience for all involved."

EY Global Vice Chairman, Advisory Services, Norman Lonergan said: "We're extremely excited to be working with the Lions to enable sports fans and commercial partners to further engage with the 2017 Tour to New Zealand. As a business we identify very closely with the values of rugby and it's fantastic to be able to build on our successful Rugby World Cup 2015 partnership with such an iconic and unique challenge in the modern sporting era.

"The Lions in New Zealand is something special and will be a tremendous test of what a high performing team can achieve in a high-pressure environment. The Lions embodies what EY brings to its clients – a range of diverse expertise, experience and character that, together with the right strategy and analysis, can build a better working world through the highest performing teams."

Land Rover has today announced the renewal of its partnership with Premiership Rugby for a further four years. Land Rover is the Official Vehicle Partner of Premiership Rugby, a relationship that dates back to 2004.

Land Rover's support of Premiership Rugby includes the provision of vehicles for all 12 Premiership Rugby clubs' community departments, to help deliver their vital work and assist the continued development of domestic rugby.

With a proud heritage in rugby, investing in all levels of the game, from grassroots to elite, Land Rover's renewed partnership will see its continued support of the Land Rover Premiership Rugby Cup, the national series of grassroots rugby festivals for U11 and U12 teams, pioneered in 2008. To date, Land Rover has engaged nearly 68,000 youngsters with rugby in the UK through the Land Rover Premiership Rugby Cup, with graduates going on to play in Premiership Rugby competitions, the recent England Under 20 World Cup winning team and England Under 18s.

Land Rover's renewed partnership with Premiership Rugby confirms its position at the heart of domestic rugby and joins a portfolio of rugby properties including Main Club Partner of Premiership Rugby side Wasps, Principal Partner of Welsh regional rugby team Cardiff Blues and Principal Partner of the British & Irish Lions tour to New Zealand 2017.

Land Rover's heritage in the sport has also extended to two Rugby World Cup tournaments in 2011 and 2015 as Official Sponsor and a Worldwide Partner respectively.

Jeremy Hicks, Managing Director, Jaguar Land Rover UK, said: "Land Rover's heritage in rugby is a very proud one. Supporting Premiership Rugby for over a decade is testament to the shared values between Land Rover and rugby but also highlights the value Land Rover places on encouraging the development of the game in the UK.

The sentiment behind Land Rover's 'We Deal In Real' campaign remains true, with the support of grassroots rugby a vital aspect of Land Rover's partnership with Premiership Rugby. Engaging nearly 68,000 youngsters with the sport through the Land Rover Premiership Rugby Cup, since its inception, has given the next generation of rugby stars the platform needed to develop their skills and grow the game.

The renewed partnership between Land Rover and Premiership Rugby makes the next four years incredibly exciting and complements Land Rover's association with Wasps, Cardiff Blues and the British & Irish Lions tour to New Zealand 2017."

"We are delighted that Land Rover, Premiership Rugby's longest-running partner, is renewing its partnership with us until 2020," said Mark McCafferty, Chief Executive, Premiership Rugby.

"The new deal comes at a time when Premiership Rugby is in great shape with a 2.4% rise in attendances last season, to a record high"

"Over the past 12 years, this valued partnership has contributed to the development of the game and seen graduates from the Land Rover Premiership Rugby Cup go on to play in Premiership Rugby fixtures.

"With Land Rover we share a passion for supporting the growth of the game at the grassroots. This renewed partnership will allow the community departments at our clubs to continue to perform their outstanding work, with the Land Rover Premiership Rugby Cup helping rugby in the UK to continue to flourish."

PRO12 Rugby has announced that Guinness will continue as title sponsor of the Guinness PRO12 Rugby Championship for another four years until 2020, continuing the strong partnership with the competition that began in 2014.

The 2016/17 season of the Guinness PRO12, that involves the top rugby clubs from Ireland, Italy, Scotland and Wales, starts on September 2 as the 12 teams try to succeed Connacht, winners of the 2015/16 edition.

Speaking at the 2016/17 launch event at Aviva Stadium, Martin Anayi, managing director, PRO12 Rugby, said: "We're thrilled to have Guinness on board for another four years and their continued support is a testament to the strength of our Championship which gets better with every passing season.

"The Guinness PRO12 is one of the most competitive and exciting competitions in world rugby. Last season we saw some brilliant rugby as Connacht Rugby claimed the trophy following a nail-biting final at BT Murrayfield."

Oliver Loomes, country director, Diageo Ireland, said Guinness were looking forward to building on the strong relationships that had already been forged in the first two years of their title sponsorship of the Championship.

"Guinness has a longstanding heritage in rugby at all levels, and I'm thrilled to announce that we have extended our partnership with PRO12 Rugby until 2020, continuing our commitment to the sport we all love," he said.

Warriors and Ricoh UK have agreed a three-year deal and the suite will be renamed the Ricoh Lounge from 1 September.

The Ricoh Lounge will host Warriors' key hospitality guests on matchdays as well as welcoming the vast number of conferencing and events clients throughout the year.

Ricoh UK are one of a growing number of businesses to recognise the benefit of a relationship with Warriors, backing up their partnerships with Premiership Rugby and local rivals Gloucester Rugby and Bath Rugby.

Warriors Partnership Manager Leyton Williams said: "Ricoh UK are one of the world leading technology partners and we are delighted that they have agreed to sponsor the Ricoh Lounge.

"Their philosophies of ensuring they make a positive contribution to the community align perfectly with Warriors' - an ambitious Club which has been built through the community.

"We look forward to welcoming customers and guests to the Ricoh Lounge in what should be an exciting season for the team."

Worldwide signage company Amayse is the new official event branding partner for Rugby Expo.

In a three-year agreement with Rugby Ventures, the management company behind Rugby Expo, Amayse will provide all event branding and signage, covering the event's registration area, exhibition floor and conference space at the event which takes place at the Ricoh Arena on 03-04 November.

With bases in the UK, Denmark and the US, Amayse are worldwide market leaders in 3D signage and have significant experience working within rugby, which notably includes providing stadium and 3D pitch branding for World Rugby, Aviva Premiership Rugby, Guinness Pro12, HSBC Sevens World Series as well as governing bodies: RFU, WRU, IRFU and SRU.

The new agreement will see Amayse partner with Rugby Expo to deliver all branding and signage for the event from 2016 through to 2018. This coincides with a change in venue for the event, with Rugby Expo moving from Twickenham Stadium to its new home at the Ricoh Arena in Coventry.

Commenting on the agreement, Greg Craigen, managing director at Amayse, said: "We're delighted to confirm our partnership with Rugby Expo. Having worked on some of the biggest events and competitions in the sport, we're confident our partnership with Rugby Expo, as a key business-to-business event, will provide a great environment for delegates and exhibitors."

Jonathan Wilson, event director for Rugby Expo, said: "Each year Rugby Expo gets bigger and better and the overall 'look and feel' of the event plays a key part in this; Amayse's high profile involvement within the sport is proof of the quality and innovative nature of their work, and we've no doubt that the new partnership with Rugby Expo will be of great benefit to both parties. We look forward to working with them on this year's event and beyond."

Rugby Expo 2016 will host more than 40 rugby-focused exhibitors, an extensive list of industry-wide hard-hitting speakers and a targeted 800 attendees comprising representatives from professional and grass roots clubs, unions, federations, leagues, rights holders, brands, suppliers, service providers, media, sponsorship agents and more.

For information on sponsor or exhibitor opportunities, or to attend Rugby Expo 2016 as a delegate, please contact Jenny Forbes, head of business development, at This email address is being protected from spambots. You need JavaScript enabled to view it. or on +44 (0) 843 289 0583.