PREMIERSHIP RUGBY today announces the renewal of their long-term partnership with Perform, one of the world's leading digital sports content and media groups.
The five-year deal with Perform Group sees the continuation of Perform's management of Premiership Rugby Productions. In this role they cover the production of up to 66 Aviva Premiership Rugby matches each season as well as producing highlights and clips for global distribution.
The new agreement also delivers a number of new initiatives including the facility to allow every Aviva Premiership Rugby and Singha Premiership Rugby 7s match and many Anglo-Welsh Cup games to be broadcast live around the world through the Perform Sports Cloud.
"Perform will continue to operate Premiership Rugby Productions for us, delivering outside broadcasts on our non-BT Sport matches and the production of highlights. They also provide content for our Premiership Rugby TV and YouTube platforms," said Dominic Hayes the Commercial Director of Premiership Rugby.
"This investment in content creation for Aviva Premiership Rugby, the Anglo-Welsh Cup and the Singha Premiership Rugby 7s has enabled us to deliver quality content to television channels and digital platforms all over the world. This is integral to the expansion of the global reach of Premiership Rugby, delivering live and highlights content not only on BT Sport in the UK and NBC in America but in 200 markets, reaching more than 175 million households around the world.
"This season, for the first time, every Aviva Premiership Rugby match is broadcast live somewhere around the world. It is the work of Premiership Rugby Productions that makes this happen with a huge amount of expertise behind the scenes."
The new contract features:
* Long-term partnership five year renewal (12 years by the end of the contract)
* Enhanced production values across all Perform-produced outside broadcasts - including onsite graphics and commentary meaning every single match is available worldwide for broadcasters with a considerable number taking every single match. Also allows for BT Sport's extended highlights show.
* Additional digital and social media content output.
* IP broadcast distribution services provision through the Perform Sports Cloud.
"To extend our long-term relationship with Premiership Rugby is massive news for Perform," said Gareth Rees, Senior Vice President at Perform.
"The fantastic partnership we have built up with them over the years continues to expand and we look forward to delivering all our services, both domestically and internationally, for the next five years."
Yorkshire Carnegie are delighted to announce that the Oakapple Group have extended their partnership with the club for a further two years
The Oakapple Group logo, which currently appears on both the home and away shorts, will now also feature on the front of the Yorkshire Carnegie home shirt for the remainder of this season starting from this Saturday's British & Irish Cup clash with Bedford Blues at Selby.
Oakapple is a forward thinking and innovative property development group committed to excellence in everything it does. The Leeds-based company was established in 1994 and has grown into one of the largest and most successful independent property developers in the region. This success can be attributed to their vision, versatility and the strength of the team within the Group.
Commenting on the new deal, Yorkshire Carnegie Commercial Director Rob Oates said, "We have had a fantastic relationship with Oakapple Group Chairman Philip Taylor and his team for a number of years at Yorkshire Carnegie and we are delighted to have agreed this longer term deal. Having recently announced our partnership with Crabbie's Ginger Beer for the away shirt, it is great news that the home shirt sponsorship portfolio is now completed also."
To celebrate the new partnership we are offering one lucky fan the chance to win a home shirt, complete with the Oakapple Group logo, signed by the Yorkshire Carnegie squad. Get your copy of Carnegie Times at Saturday's game to find out how to enter.
Crabbie's and Northampton Saints has today announced an Elite Partnership that will see the drinks brand and Aviva Premiership club work closely together across a variety of projects over the next five years.
Crabbie's will become the official ginger beer of Northampton Saints and as well as a substantial presence at Franklin's Gardens on home match days will use a range of promotional opportunities to develop awareness of both brands, not least with the local clubs within the Saints region.
Furthermore, Crabbie's is backing a brand new Touch Rugby tournament that will launch in the summer of 2017 and expand in subsequent years, increasing participation in one of the fastest-growing areas of the sport among both men and women.
Michelle Chadwick, senior marketing controller for Crabbie's, commented: "Crabbie's is passionate about supporting rugby at every level, from grassroots all the way up to the elite game.
"This ethos could not be better summed up than in our new partnership with Northampton Saints. This is an elite Premiership club with international players, a proud history and also one with strong links into the community game at all levels.
"Crabbie's is proud to partner with the Saints and we look forward to enjoying lots of success together."
Saints chief executive Allan Robson says that this partnership has the potential to make a positive impact on the growth of the Crabbie's brand, the Saints as a club and rugby as a participation sport.
"We like to work with our sponsors and partners on exciting new initiatives, and this new Elite Partnership with Crabbie's does exactly that," he said. "We will be able to offer supporters who come into Franklin's Gardens on match days more choice and entertainment, and also help grow the community side of the club, too, that works with local clubs throughout the East of England.
"We're delighted to have Crabbie's on board to help us expand our work in the region."
Like the Saints, Crabbie's has a long-standing legacy of excellence, dating back to when John Crabbie capitalised on the port of Leith, near Edinburgh, to bring together the finest ingredients from around the globe into a distinctive and memorable alcoholic ginger beer.
To find out more about this story head to www.crabbiesgingerbeer.co.uk
Please enjoy Crabbie's responsibly.
Andy Cosslett has been elected Chairman of the Rugby Football Union (RFU) Board following today's RFU Council meeting.
He will take up the position with immediate effect replacing Bill Beaumont who became Chairman of World Rugby earlier this year.
Cosslett previously held an Independent Non-Executive Director role on the RFU Board and oversaw the delivery of the biggest Rugby World Cup in history as Chairman of England Rugby 2015.
The 61 year old has a lifelong association with the game and played the sport for 25 years. He is currently Vice President of Weybridge Vandals.
His 30 year global business experience has seen him hold CEO roles at Fitness First and InterContinental Hotels Group. He also spent 14 years with Cadbury Schweppes in a variety of senior roles around the world.
Andy Cosslett said: "I am delighted to be appointed Chair of the RFU Board. It is a privilege to be involved with this game that has given me so much throughout my life.
"My role is to make sure we have strong governance in the Union and ensure that we make the most of all the resources we have at our disposal in this country for the good of the game."
Today the Council also approved proposals for a new women's domestic club competition, backed and run by the RFU, which will replace the existing Women's Premiership from next season.
Super League (Europe) Ltd is delighted to announce that UK based bookmakers Betfred will become the title partner of Rugby League's elite club competition, the Betfred Super League, for the next three years.
Since brothers Fred and Peter Done opened their first store in Salford in 1967, Betfred has grown to become the world's largest independent bookmaker, with over 1,300 stores nationwide and Head Offices in Birchwood, Warrington.
The company will have naming rights to the Betfred Super League in their 50th year of trading and will be showcased at grounds across the country in front of more than two million spectators each year. The brand will also benefit from featuring across TV and radio through Super League partners Sky Sports, BBC TV, BBC 5Live Radio and talkSPORT.
Following the announcement of the partnership, Super League Chief Executive Nigel Wood, said: "Betfred is a well-recognised household name and I am delighted to welcome them to the sport as the new title sponsors of the Betfred Super League. Building on increased financial investment from the previous title sponsor, Betfred is the latest major company to recognise the advantages of associating their brand with Rugby League and shows the strength of our sport in the commercial market. I'm sure this new exciting partnership will bring great benefits to both parties.
"I have met with owner Fred Done, who is passionate about Rugby League and we look forward to working closely with him, everyone at Betfred and our member clubs to continue to increase the visibility of our sport over the next three years.
"Finally we would also like to pass on our sincere thanks to First Utility for their support of Rugby League for the previous three years."
The deal, which will begin in 2017, will complement Betfred's other partnerships which include being UK horseracing's biggest sponsor and their current sponsorship of the Betfred World Snooker Championships.
Topping the list of the North West's Top 200 Businesses for the fourth year running, Betfred has previously supported the game for a number of years at club level and in a number of advertising campaigns and they are committed to assisting Super League in driving the competition's profile.
Speaking about the partnership, Betfred boss Fred Done, said: "Next year will be Betfred's 50th birthday and what better way to celebrate than by becoming title sponsor of the Betfred Super League! I am delighted to sign such a high profile deal and, having met with Nigel Wood and his team I truly believe that we are a perfect fit for Super League where we will hope to match the real passion displayed by the fans, players, media partners and everyone involved throughout the Rugby League."
Betfred will become the official Super League title partner from 2017 – 2019.
England Rugby has announced a charity partnership with Sport Relief with an ambition to raise £4 million over four years to support projects and programmes that use rugby to help change people's lives and as a tool for social good.
Money raised through this partnership will be awarded as grants by Comic Relief to charitable projects and programmes, through the Try for Change Fund, which is a fully managed fund by Comic Relief.
Ian Ritchie, RFU Chief Executive said "Partnering with Sport Relief sets out our clear commitment to grow rugby as a tool for social good and widen the impact of rugby, and its values, to improve the lives of those who need it most. We are very proud to make our commitment to raising £4million over the next four years."
The grants offered through the Try for Change Fund will focus on projects that increase community cohesion, positively impact on a young person's educational attainment, employability and mental health and which help reduce a young person's risk of involvement in gangs or offending.
More details of the Try for Change Fund and the grant strategy will be released in due course.
Michele Settle, Director, UK Campaigns & Brands at Comic Relief said: "We're delighted to have been chosen as a partner of England Rugby. We believe that sport is a powerful tool for helping bring about social change and their commitment over four years will make a huge difference to the lives of people right here in the UK and across the world's poorest communities."
Sport plays an important role in improving the lives of millions of people across the world - bringing people together to play, learn, improve their health and benefit from shared experiences. The Try for Change Fund aims to help people reach their goals and fulfil their potential, as well as deliver long-term benefits to the wider community.
As part of England Rugby's partnership with Sport Relief, a number of high-profile charitable events will take place across the four-year period from now until Rugby World Cup 2019 in order to help achieve the £4million fundraising target.
For more information about the Try for Change Fund and our fundraising programme please visit: www.englandrugby.com/tryforchange