Rugby League World Cup 2017 (RLWC2017) is pleased to announce KFC as the Official Quick Service Restaurant of this year's tournament.

As an Official Partner of the RLWC2017, KFC will receive integration through key assets including brand messaging via the video referee board during try referrals and virtual on field signage at matches played in Australia and New Zealand.

The RLWC2017 and KFC are also working together on a number of fan engagement initiatives and activations to be rolled out during the five-week tournament.

Andrew Hill, RLWC2017 Chief Executive Officer said: "We are delighted to welcome KFC, one of the world's most recognizable brands, as the Official Quick Service Restaurant of the Rugby League World Cup 2017.


"KFC joins an extensive lineup of commercial partners who are all committed to working together to ensure that we deliver the best ever Rugby League World Cup to existing and new supporters of International Rugby League."


"This association is a natural extension of our partnership with the NRL and the rugby league community across both Australia and New Zealand."

The RLWC2017 will be co-hosted by Australia and New Zealand with three pool matches in Papua New Guinea from 27 October – 2 December 2017 and features 14 teams, contesting 28 games, in 13 cities. The tournament will be the biggest event in the region during 2017, with an estimated event record of 450,000 fans expected to attend the RLWC2017.

Tournament tickets and information at

Rugby League World Cup 2017 (RLWC2017) is pleased to announce Lion as the Official Beer Partner of the tournament in both Australia and New Zealand, with their flagship brand, XXXX GOLD, to be known as the Official Beer of the RLWC2017.

XXXX GOLD and other Lion products will be available in hospitality suites and functions at all RLWC2017 fixtures played across the co-hosts, plus official events held throughout the five-week tournament period.

This partnership will also see XXXX GOLD conduct consumer promotions through their on premise network across Australia, giving rugby league fans a once-in-a-lifetime opportunity to 'Toss the Coin' with team captains before key RLWC2017 matches. This partnership does not include naming rights on any jerseys or attire.

Andrew Hill, RLWC2017 CEO said: "Lion has been long-time supporters of rugby league in both Australia and New Zealand at all levels of the sport, and we are pleased to welcome them as the Official Beer Partner of this year's Rugby League World Cup."

"We look forward to working with Lion to deliver the best ever Rugby League World Cup."

Matthew Windsor, Lion Customer Director for On Premise, is thrilled about the partnership saying: "We are really excited to bring the number one mid strength beer in Australia to adult Rugby League World Cup fans. Mid strength beers are a popular fixture in venues across both Australia and New Zealand, and Lion are proud to bring XXXX GOLD to rugby league fans to enjoy responsibly."

The RLWC2017 will be co-hosted by Australia and New Zealand with three pool matches in Papua New Guinea from 27 October – 2 December 2017 and features 14 teams, contesting 28 games, in 13 cities. The tournament will be the biggest event in the region during 2017, with an estimated event record of 450,000 fans expected to attend the RLWC2017.

Tournament tickets and information at

World Rugby and DHL have announced the renewal of the world's leading express and logistics provider as a Worldwide Partner of Rugby World Cup 2019 in Japan.

World Rugby and DHL renew winning worldwide partnership for RWC 2019

World Rugby and DHL have announced the renewal of the world's leading express and logistics provider as a Worldwide Partner of Rugby World Cup 2019 in Japan.

DHL is a major supporter of rugby worldwide, including sponsorship of the men's and women's HSBC World Rugby Sevens Series, and the logistics giant has again secured the designation of Official Logistics Partner for Japan 2019, the first Rugby World Cup in Asia.

The partnership extends DHL's association with rugby's showcase event to three editions and ensures that the inventory of six Rugby World Cup 2019 Worldwide Partners is on track to be completed in record time, underscoring the prestige of one of the world's biggest and best-loved sports events in the global commercial marketplace.

World Rugby Chairman Bill Beaumont said: "We are delighted to be extending our long-standing and highly-successful partnership with DHL, the express and logistics global leader. More than a commercial partner, DHL is a world-class logistics operator, and in an event where success hinges on the details, we know that we have an outstanding partner.

"DHL's renewal accelerates us towards completion of our inventory of six world-class Worldwide Partners for Rugby World Cup 2019 in record time and with record financial value, underscoring the strength of the event in the global marketplace and delivering a result that is ultimately great for the development of rugby worldwide."

DHL Express CEO Ken Allen added: "We are very excited to be continuing our longstanding, successful partnership with rugby, including again being involved in the premier event of such a dynamically growing sport. We are also thrilled that it is breaking new ground in Japan, a country with the fourth largest population of rugby players and with great potential to inspire a new generation of rugby fans with its performances both on and off the pitch.

"DHL has operated in Japan for 45 years and has built up an unrivalled network in the country. We can't wait to share all the passion and enjoyment that rugby embodies with our customers, employees and the broader rugby family in Japan and around the world over the next two and a half years."

The partnership between DHL and Rugby World Cup 2019 continues a long-standing relationship between DHL and rugby. As the Official Logistics Partner of Rugby World Cup 2015, DHL was responsible for the transportation of tournament and team equipment from around the world to England. DHL delivered over 48 tons of team freight, 1,400 official match balls, and 20 sets of uprights to the 13 match venues, and also delivered over 400,000 tickets to more than 160 countries.

Alongside its support for previous Rugby World Cup tournaments, the company also currently partners with the World Rugby Sevens Series, Rugby Canada, the Irish Rugby Football Union, the German Rugby Union, Harlequins in England and the DHL Stormers in South Africa, among other grassroots support for local clubs in many locations around the world. The support ranges from logistics services, sponsorship, coaching clinics with DHL ambassadors and in-kind volunteering support from DHL employees, who commit their time to run community programmes and help with administering clubs.

The Ospreys will head into today's Guinness PRO12 semi-final in Limerick boosted by the announcement of an exciting new commercial partnership with Lovell Rugby.

The long-term agreement sees Lovell Rugby, the world's largest online rugby store, become the region's title partner with their logo featuring on the front of the senior team shirt and on selected training wear from the start of 2017/18.

With more than 25 year's experience of the sports industry, Lovell Rugby moved from traditional retail to e-commerce in 1998, since when they have established themselves as a leading brand well known to the global rugby community.

The announcement follows the confirmation earlier this month that the team will wear Canterbury from next season, further evidence of the commercial strength of the Ospreys.

Huw Warren, Commercial Manager, Ospreys Rugby, said:

"This is an exciting new partnership for us. It is long-term agreement that allows us to work strategically with Lovell Rugby, and Canterbury, with a shared vision of where all parties want to go.

"The partnership is about a lot more than being just a name on the front of a shirt. With their position as the world's leading online rugby brand they have the knowledge and expertise that will allow us to improve our retail offering for supporters, and the desire to work hand in hand with us on a number of innovative projects.

"I'm delighted to officially welcome Lovell Rugby on board and look forward to seeing the positive impact this relationship will have over the coming seasons."

Ben Lovell, Managing Director, Lovell Rugby, commented:

"We are really happy to be partnering with the Ospreys, Wales' most successful region, and helping the business grow over the coming seasons.

"Everybody knows how successful the Ospreys have been off the field with the success of the shirt over the years making them a well established retail brand.

"The Ospreys' innovative outlook sits very comfortably with our own approach to business, and we are looking forward to working in collaboration with Huw and his team over the coming seasons, to really drive growth for both our organisations."

Premiership Rugby returns to U.S. soil this year as a new four-year agreement between the English league and AEG - the world's leading sports and live entertainment company - in conjunction with NBC Sports, is bringing Newcastle Falcons and double European champions Saracens to Philadelphia's Talen Energy Stadium Saturday, Sept. 16, on NBCSN.

The event, sanctioned by USA Rugby, will be staged by Premiership Rugby in conjunction with AEG, and an official start time will be announced in the coming weeks. Tickets for the match will go on sale June 20. Fans can sign up for ticket updates and exclusive news at

Premiership Rugby's first-ever match in the United States between Saracens and London Irish, which NBCSN televised and streamed in March 2016, was held at Red Bull Arena in Harrison, N.J., another stadium utilized by a Major League Soccer franchise. and the NBC Sports app - NBC Sports Group's live streaming product for desktops, mobile devices, tablets, and connected TVs - will provide streaming coverage of the event. Streaming will also be available on NBC Sports Gold - NBC Sports Digital's direct-to-consumer live streaming product.

"Premiership Rugby is the best club league in the world and thanks to the support of our partners at NBC Sports, we are now developing a strong following in the USA," Premiership Rugby Chief Executive Officer Mark McCafferty said. "This new agreement with AEG will help take that to another level and today's announcement is testimony to our collective ambition.

"We're delighted to be able to take two of our teams to the great city of Philadelphia - a city dominated by elite sport - for a match we know will capture the imagination of the American rugby public.

"We are very thankful to the city of Philadelphia which has already given its full commitment to the success of the match and we are looking forward to working with them in promoting rugby in the community during the lead up to the big match."

Saracens is the reigning two-time Premiership Rugby champion and won the European Rugby Champions Cup for the second consecutive year this past weekend. Newcastle last won the Premiership title in the 1997-98 season, while both teams currently have Americans on their rosters.

"This match-up is yet another opportunity for our American rugby fans and future fans to witness, firsthand, up close and personal, the product created by some of the world's top professional teams," USA Rugby Chief Executive Officer Dan Payne said. "I'm looking forward to a tremendous display of our great game that will fuel our growth plan domestically; a plan for growth in participation, overall awareness, national broadcast, and commercially. This event ticks each of those very important boxes."

Former USA Eagle Dan Lyle, a Bath Rugby professional for eight seasons, was recently appointed as the director of AEG's new rugby division as the company has made a strong commitment to the promotion of the sport in the U.S. and globally.

"We are excited by the continual development and trajectory of rugby at all levels in the U.S., from the huge surge in playing numbers to an ever-growing appreciative and knowledgeable fan base," Eagle No. 237 said. "We believe our long-standing relationship with NBC and this new multi-year partnership with Premiership Rugby represents a meaningful next step in developing the sport in the United States.

"Bringing world-class teams and players to our shores complements the initiatives and priorities of USA Rugby, including broader exposure within our country of the game being played at the highest levels."

NBC Sports' coverage of Aviva Premiership Rugby continues this weekend with the Semifinals of the 2016-17 season beginning Saturday, May 20, at 9 a.m. ET on NBCSN. More information on NBC Sports Gold's Premiership Rugby coverage can be found here.

Tickets for the Sept. 16 Premiership Rugby game at Talen Energy Stadium go on sale June 20. For all details related to the event, visit

For media requests, please contact Paul Morgan (This email address is being protected from spambots. You need JavaScript enabled to view it. ), Premiership Rugby Communications Director, and Chelsey Scalese (This email address is being protected from spambots. You need JavaScript enabled to view it. ).


The Queensland Rugby Union (QRU) today announced Zoo Sport as its new apparel partner under a wide-ranging four-year agreement.

The St.George Queensland Reds will wear the new Zoo Sport kit for the first time in Super Rugby this Saturday against the Rebels in Melbourne and will train in Zoo apparel from today.

All QRU players, coaches and staff will wear Zoo Sport kit as they deliver QRU rugby programs throughout the state.

QRU CEO Richard Barker said: "This is an exciting new partnership between QRU and a dynamic company which has developed a reputation in Europe, Australia and New Zealand for servicing Rugby teams and sporting organisations with high quality garments.

"Zoo Sport is the right fit for our elite teams as well as providing the necessary level of support to the QRU's state-wide rugby programs. We also expect that many of our Queensland clubs and our wider rugby community will want to discuss their future kit requirements with Zoo Sport, who base their Australian operations in Queensland."

The partnership with the Queensland Rugby Union is Zoo Sports first foray into Super Rugby with the Reds to be Zoo Sports sole Australian representative in the Super Rugby competition for the term of the agreement. Earlier this year, Zoo Sports was apparel partner to the inaugural Brisbane Global Rugby Tens.

Zoo Sport Commercial Director Adam Goldberg said: "At Zoo Sport, we have rapidly gained a reputation for delivering the highest quality on and off field kit, on time, every time. It's a commitment that we have honoured both here in Australia and in the United Kingdom for the last ten years.

"Queensland Reds players and fans can look forward to wearing products which are not only designed to withstand the harshest conditions and the on-field hits, but also to provide the wearer with maximum comfort at all times.

"We look forward to working with key stakeholders across multiple business divisions at Queensland Rugby, including the merchandise team, coaching staff and playing roster. The Zoo Sport design and production teams are developing a range of apparel which is not only exclusive to the Queensland Rugby teams, but also the most technologically advanced."

The QRU will announce the detail around the release of Reds/Zoo Sport branded merchandise in the coming weeks.

The Rugby League World Cup 2017 (RLWC2017) Organising Committee is delighted to announce Harvey Norman as the Official Major Partner of this year's Women's Rugby League World Cup.

Harvey Norman is Australia's strongest corporate supporter of women's Rugby League with a long-standing investment in the women's game from the grassroots through to the elite level.

The partnership with Harvey Norman will further elevate this year's tournament. For the first time in the history of the game, the Women's Rugby League World Cup will be played as a standalone event, not part of a user pays Festival.

The Women's Rugby League World Cup 2017 will see both the men's and women's finals played as a double-header in Brisbane on 2 December 2017 – the first time two World Cup winners will be crowned on the same day, on the same stage.

RLWC2017 CEO Andrew Hill said: "The Rugby League World Cup 2017 Organising Committee and Rugby League International Federation are delighted to welcome Harvey Norman as the Major Partner of this year's historic Women's Rugby League World Cup, and with their support we look forward to showcasing women's Rugby League to a wider audience.


"Not only do we want this to be a memorable event for all involved, but we want this tournament to set a successful framework for future Rugby League World Cups to build upon as the women's international game evolves."

Harvey Norman CEO Katie Page said: "The Women's Rugby League World Cup is the ultimate international contest and stage of women's Rugby League and Harvey Norman had to be there in support of the female athletes and the event.

"It is less than a week since the Harvey Norman Jillaroos won the ANZAC Test against the Kiwi Ferns in such a sensational game and it gives us all a sense of what we have to look forward to with the Women's Rugby League World Cup.

"Harvey Norman recently announced our support of both the NSW Rugby League and Queensland Rugby League female pathways programs and we have been the naming rights partner of the Jillaroos since 2015.

"Now, as the Official Major Partner of this year's Women's Rugby League World Cup, Harvey Norman can support our female athletes, and those that make their training and development possible, up through the ranks to the highest level of competition.


The Rugby League International Federation confirmed that Australia, Canada, Cook Islands, England, New Zealand and Papua New Guinea will be the six teams to contest the Women's Rugby League World Cup 2017.

Harvey Norman will receive brand integration through on field grass logos and in-stadia signage at Southern Cross Group Stadium in Cronulla, where the pool stage and semi-finals will be contested from 16 November to 26 November 2017.

The RLWC2017 Organising Committee would also like to acknowledge the NSW Government, Queensland Government and Federal Government for their support of the Women's Rugby League World Cup 2017.

Old Elthamians are delighted to announce that main club sponsor Secure Trading has become Principal Partner to England Sevens.

"We are massively proud that our main sponsor has secured this partnership with England rugby at the start of what is the biggest weekend in Old Elthamians' history"

The four-year agreement will see Secure Trading, specialists in online payment processing, become the official partner to England Sevens, and become front-of-shirt sponsor of the men's and women's senior England Sevens squads.

"This is a fantastic time for Secure Trading to join us as an official partner of the RFU at what is an exciting time for rugby sevens," said RFU Chief Executive Ian Ritchie. "We very much look forward to the exciting initiatives that this relationship will bring on all levels."

Secure Trading's support for rugby sevens in England will extend to the RFU's grassroots initiative '24/Sevens' which launched in 2016. They will become the title sponsor of the community sevens series which aims to continue to grow sevens rugby and increase participation. By aligning existing domestic sevens tournaments, the competition has created consistent playing opportunities for sevens players at grassroots level with over 6,000 players participating in 2016.

The new Secure Trading 24/Sevens Series comprises several tiers of competition with a local and regional qualifying stage, culminating in a national final which will take place on 29 July in Bath.

"The partnership will cover the grassroots to the elite end of the game and we very much look forward to the exciting initiatives that this relationship will bring on all levels," added Ritchie.

Old Elthamians Director of Rugby Gavin Lach said: "We are massively proud that our main sponsor has secured this partnership with England rugby at the start of what is the biggest weekend in Old Elthamians' history."

Premiership Rugby matches will be shown live on terrestrial television for the first time in the competition's history, as Premiership Rugby and Channel 5 today confirm a landmark four-year deal.

The agreement will see Channel 5 broadcast five live games each season from 2017-18, as well as show a highlights programme every Sunday night, covering Premiership Rugby, Anglo-Welsh Cup and Premiership Rugby 7s.

The new contract has been agreed after a competitive bidding process, and will see Channel 5 simulcast five live games with BT Sport, who will continue to broadcast up to 80 live Premiership games per season.

This new deal for club rugby adds to Channel 5's growing sports portfolio, which includes live boxing and motor sports (including live Formula E Racing), weekly football highlights from across the EFL, as well as its acclaimed cricket highlights package showcasing all England home games. The channel also demonstrated its commitment to live sport recently by providing a terrestrial home for live cricket (also simulcast with BT Sport) for the first time in over a decade, earlier this year, when it broadcast five T20 fixtures from the Australian Big Bash League.

The deal with Premiership Rugby also sees Channel 5 secure the rights to broadcast a weekly highlights programme. The show will feature all the action from around the grounds, and is set to be fronted by recognised names, as well as featuring the insights of former and current players. Channel 5 will announce its production partner in due course.

Earlier in the season Premiership Rugby extended its agreement with Perform, one of the world's leading digital sports content and media groups. The five-year deal with Perform Group confirms that they will continue producing the Premiership Rugby Highlights show.

"This agreement with Channel 5 will supplement the brilliant, season-long coverage we have with BT Sport," said Mark McCafferty, Chief Executive, Premiership Rugby. "It will give even more fans a taste of the excitement, incredible skills and unpredictability on show in Premiership Rugby every week.

"We have a very successful partnership with BT Sport that has seen our ratings grow by more than 40% across the last four years. This new agreement with Channel 5 complements that partnership and will bring club rugby to a new audience to provide a fantastic shop window."

Paul Dunthorne, COO of VIMN UK, Northern and Eastern Europe commented: "We're delighted to build on our growing sports portfolio and give a terrestrial home to Premiership Rugby. This deal underlines our commitment to live sport following our coverage of the Big Bash League, with terrestrial TV viewers enjoying live cricket for the first time in over a decade.

"Premiership Rugby is one of the most exciting competitions in UK sport; we hope our national reach aligned with our commitment to the sport will enable Premiership Rugby to reach new audiences."

McCafferty added: "In addition to the live matches Channel 5 will show Sunday night Premiership Rugby highlights at 8pm, which is vital to the continued growth of our competition. That appointment to view has been crucial in growing our live audiences on BT Sport and the same applies to the highlights show.

"The club game in England is booming with a 9% rise in attendances this season and a 44% increase in audiences watching Premiership Rugby since the league started broadcasting on BT Sport. This is coupled with a huge growth in our TV audiences around the world - Premiership Rugby is now available in 200 countries, reaching more than 175 million households globally.

"The 2017-18 season will be the 21st in Premiership Rugby history so what a way to celebrate that milestone than to have both BT Sport and Channel 5 broadcasting the best and most competitive league in the world."

World Rugby has announced that Land Rover has renewed as a Rugby World Cup 2019 Worldwide Partner after a hugely-successful partnership for the 2015 edition.

World Rugby has announced that Land Rover has renewed as a Rugby World Cup 2019 Worldwide Partner after a hugely-successful partnership for the 2015 edition.

Land Rover will be Official Vehicle of rugby's showcase men's event within an extended deal that will see the world's leading all-terrain vehicle manufacturer support other marquee World Rugby events.

With rugby experiencing continued record global participation, audience and fan-base growth, Land Rover has signed as an Official Partner for what promises to be a record-breaking Women's Rugby World Cup 2017 in Ireland, Official Partner of the World Rugby U20 Championship between 2017 and 2019 and Official Sponsor of the World Rugby Awards 2017 and 2018 in Monaco.

The bumper deal extends Land Rover's 20-year strong support of rugby from grassroots to elite level, following highly-successful worldwide partnerships of Rugby World Cup 2011 and 2015.

The award-winning 'We Deal In Real' campaign for 2015 put grassroots rugby at the heart of Land Rover's global marketing campaign and a bespoke Defender was created to transport the iconic Webb Ellis Cup on its domestic trophy tour and during the tournament.

World Rugby Chairman Bill Beaumont said: "We are delighted to be extending our worldwide partnership with Land Rover, one of the world's most recognisable brands, and a true supporter of rugby globally from grassroots to the very pinnacle of the game.

"Driven by shared values and a common vision, we look forward to working in partnership with Land Rover to further rugby promotion and engagement within Japan and across Asia as we continue to count down to what promises to be a very special and ground-breaking Rugby World Cup 2019."

With a distinctive tournament look set to be unveiled at the pool draw on 10 May, Land Rover will provide vibrantly branded vehicles to support tournament logistics, while again providing the trusted carrier of the Webb Ellis Cup during a domestic trophy tour that will touch more people than ever before.

Jaguar Land Rover Global Experiential Marketing Director Mark Cameron said: "We are excited to continue our Rugby World Cup journey by renewing our partnership with World Rugby for Rugby World Cup 2019. Land Rover is proud of its heritage and long-term commitment to the sport, and this new partnership with Rugby World Cup 2019 will enable us to further engage our global markets, retailers and customers with one of the world's biggest and best-loved sports events."

World Rugby Chief Executive Brett Gosper added: "The continued global prestige and strength of Rugby World Cup is reinforced by the renewed commitment from one of the world's leading supporters of global sporting events. Land Rover and Rugby World Cup are a great and natural fit and we are delighted they will be supporting Women's Rugby World Cup 2017 under the deal."

Land Rover follows Emirates and Heineken in renewing as a Rugby World Cup 2019 Worldwide Partner and Canon as an Official Sponsor. With excitement building, World Rugby is confident that the commercial programme will be finalised in record time with record value, underscoring the prestige of the Rugby World Cup brand in the global marketplace.

To find out more about Rugby World Cup 2019 and to receive advance notice of special ticketing and merchandise information, join the Front Row today at