Wed 9th November 16 :

Britvic becomes official soft drink supplier

 

Britvic Soft Drinks and the Rugby Football Union (RFU) have agreed a new four-year partnership that will see Britvic become the official soft drink supplier to Twickenham Stadium for all England rugby international home matches.

As part of the agreement, Britvic will supply a range of its top selling brands, including Ballygowan water, Pepsi, J2O, Drench, Purdey's, 7up and more to the England professional rugby teams, RFU events and competitions, as well as RFU rugby development events.

"Providing the best possible experience for fans attending Twickenham Stadium on a match day is a big priority for us," said Simon Massie-Taylor, RFU Chief Commercial Officer.

"The new relationship with Britvic will enable us, over the coming season, to offer a broader range of beverages and allow fans to have more quality of choice when attending England matches here."

As the official soft drinks supplier to Twickenham Stadium, Britvic will also benefit from a range of partnership rights including match day branding and hospitality packages at Twickenham Stadium.

"We're very excited to be embarking on this new partnership with the RFU," said Russell Goldman, Commercial Director – Licensed, Food service & Leisure at Britvic. "We're delighted to be offering rugby fans a selection of our top quality brands to choose from on match day."