Worldwide signage company Amayse is the new official event branding partner for Rugby Expo.
In a three-year agreement with Rugby Ventures, the management company behind Rugby Expo, Amayse will provide all event branding and signage, covering the event's registration area, exhibition floor and conference space at the event which takes place at the Ricoh Arena on 03-04 November.
With bases in the UK, Denmark and the US, Amayse are worldwide market leaders in 3D signage and have significant experience working within rugby, which notably includes providing stadium and 3D pitch branding for World Rugby, Aviva Premiership Rugby, Guinness Pro12, HSBC Sevens World Series as well as governing bodies: RFU, WRU, IRFU and SRU.
The new agreement will see Amayse partner with Rugby Expo to deliver all branding and signage for the event from 2016 through to 2018. This coincides with a change in venue for the event, with Rugby Expo moving from Twickenham Stadium to its new home at the Ricoh Arena in Coventry.
Commenting on the agreement, Greg Craigen, managing director at Amayse, said: "We're delighted to confirm our partnership with Rugby Expo. Having worked on some of the biggest events and competitions in the sport, we're confident our partnership with Rugby Expo, as a key business-to-business event, will provide a great environment for delegates and exhibitors."
Jonathan Wilson, event director for Rugby Expo, said: "Each year Rugby Expo gets bigger and better and the overall 'look and feel' of the event plays a key part in this; Amayse's high profile involvement within the sport is proof of the quality and innovative nature of their work, and we've no doubt that the new partnership with Rugby Expo will be of great benefit to both parties. We look forward to working with them on this year's event and beyond."
Rugby Expo 2016 will host more than 40 rugby-focused exhibitors, an extensive list of industry-wide hard-hitting speakers and a targeted 800 attendees comprising representatives from professional and grass roots clubs, unions, federations, leagues, rights holders, brands, suppliers, service providers, media, sponsorship agents and more.