The Rugby Football Union (RFU) has announced a partnership with Mitsubishi Motors, who will become an Official Partner of England Rugby from the start of the 2016/17 season.

The long-term relationship will see the Mitsubishi Motors logo feature on the front of next season's England U18 and U20 playing and training kits.

Mitsubishi Motors to become Title Partner of Exeter leg of the Rugby Europe Sevens Grand Prix Series

The agreement will also extend to Title Partnership of the Exeter leg of the Rugby Europe Sevens Grand Prix Series, taking place at Sandy Park in July 2016, which will become the Mitsubishi Motors Exeter Sevens. The Rugby Europe Sevens Grand Prix Series 2016 is a three leg Series comprising Tournaments in Moscow and Gdynia, after which the winning team will be crowned European Champions. For 2016 only, England and Wales will be replaced by two teams from Great Britain who will use the Series as part of their final preparations for the Olympic Games in Rio de Janeiro.

Commenting on the partnership, RFU Chief Executive, Ian Ritchie, said: "We are thrilled to confirm Mitsubishi Motors as an Official Partner of the RFU.

"As a globally recognised brand with strong heritage in innovation and high quality performance, Mitsubishi Motors is a great fit for the RFU.

"We look forward to the exciting initiatives that we will work on together throughout the partnership."

Lance Bradley, Managing Director, Mitsubishi Motors UK, added:

"Mitsubishi Motors is delighted to become an Official Partner for the Rugby Football Union from September 2016, supporting the England under 18s, the under 20s squad and the Mitsubishi Motors Exeter Sevens.

"It's not only great news for us, but for our dealer network, our customers, and all rugby followers. The ethos and values of the game align perfectly with our own and the partnership announcement comes as a natural development of the work we are doing, and have already done to support some of the UK's leading rugby clubs and players."

Published in Sponsorship