The Rugby Football Union has renewed its long-term partnership with Champagne Bollinger.

The four-year agreement will see Champagne Bollinger continue as the Official Champagne of England Rugby until 2020.

In an expanded partnership, for the first time Champagne Bollinger will become exclusive champagne supplier to Twickenham Stadium for all non-match day events as well as benefit from match day activation and branding rights.

Old Mutual Wealth Series
Champagne Bollinger will also be presented to the Old Mutual Wealth Player of the Match across all England men's and women series games and the Old Mutual Wealth Cup Man of the Match in May.

"Bollinger has become synonymous with England Rugby and the match-day experience in the west fan village at Twickenham stadium," said Simon Massie-Taylor, the RFU's Chief Commercial Officer.

"We have enjoyed a strong relationship over the last 15 years and are delighted to be renewing our partnership once again.'

"There are many shared values that we feel make the collaboration between Champagne Bollinger and England Rugby so perfect," added Victoria Hughes, director of Champagne Bollinger UK.

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Published in Commercial