Rhino Rugby has signed a 5 year Licence agreement with Li & Fung in the leisurewear sector.
The deal follows MAY Trading, Rhino's original licensee in this sector, becoming part of the Hong Kong headquartered group's UK operations.
Since 2010 MAY Trading has been developing a distinctive range of leisurewear and apparel for Rhino, and the process is expected to gain momentum from the support and resources of Li & Fung, the world's leading consumer goods design, development, sourcing and logistics company for major retailers and brands.
Rhino is the world's leading supplier of technical training equipment for rugby and one of the fastest growing brands in the game, being an Official Supplier of their core equipment to the British & Irish Lions and the national sides of England, Wales, USA, Japan and Hong Kong. Rhino is also the Official Ball Supplier to the Guinness PRO12 in rugby union and the European Super League in rugby league, and has further leveraged its brand into teamwear, artificial turf and male grooming products.